Social Ads Executive

1 week ago

Manila, Philippines Creathink Solutions Full time

Join our client’s dynamic marketing agency as a Social Ads Executive, where you will take a lead role in the planning, execution, and optimization of social media advertising campaigns. This position is ideal for individuals with a strong background in social media marketing, a keen eye for analytics, and the ability to create compelling ad strategies. As a Social Ads Executive, you will play a crucial role in driving client success through impactful and results-driven social media advertising initiatives.

Responsibilities:

  1. Campaign Strategy and Planning:
    • Develop comprehensive social media advertising strategies aligned with client objectives and target audiences.
    • Plan and execute end-to-end campaign strategies, including budget allocation, ad creative development, and audience targeting.
  2. Ad Copy and Visual Content Development:
    • Create and optimise ad copy that resonates with target audiences.
    • Collaborate with the creative team to design and produce visually compelling assets for social media ads.
  3. Platform Expertise:
    • Demonstrate expertise in major social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) and their advertising features.
    • Stay informed about platform updates, new features, and emerging trends.
  4. Audience Targeting and Segmentation:
    • Conduct audience research and segmentation to optimise targeting and enhance campaign performance.
    • Implement A/B testing strategies to refine audience targeting and messaging.
  5. Campaign Optimization and Analysis:
    • Monitor and analyze key performance indicators (KPIs) to ensure campaigns meet or exceed client expectations.
    • Implement ongoing optimization strategies based on data-driven insights.
    • Act as the main point of contact for clients regarding social media advertising campaigns.
    • Communicate campaign progress, results, and strategic recommendations to clients in a clear and professional manner.
  6. Cross-Functional Collaboration:
    • Collaborate with cross-functional teams, including content creators, designers, and account managers, to ensure seamless campaign execution.
  7. Stay Informed and Innovate:
    • Stay abreast of industry trends, competitor activities, and emerging technologies.
    • Innovate and propose new ideas to enhance the effectiveness of social media advertising campaigns.
  8. Other ad hoc tasks

Qualifications:

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • 2+ years of proven experience in social media advertising, preferably within a marketing agency.
  • Certifications in major social media advertising platforms.
  • Strong analytical skills to interpret campaign data and provide actionable insights.
  • Excellent written and verbal communication skills.
  • Ability to present complex ideas in a clear and concise manner.
  • Proven track record of delivering successful social media advertising campaigns with measurable results.
  • Ability to adapt to evolving industry trends, platform updates, and client needs.
  • Thrives in a fast-paced and dynamic work environment.
  • Proficient in Microsoft Office Suite, Google Workspace and experienced in ad management platforms (e.g., Facebook Ads Manager).
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