
Executive - Social Media
21 hours ago
Major Responsibilities and Duties
- Plan and execute major social media campaigns based on the needs and requirements of the business across various channels including, but not limited to, Meta, TikTok, LinkedIn, Google, etc.
- Oversee the creation, execution, and optimization of paid advertising campaigns across multiple social media platforms to drive engagement, conversions, and brand visibility.
- Effectively lead and direct cross-functional teams (content, creative, branding) in a fast-paced environment with multiple deadlines to ensure seamless integration across all digital channels.
- Monitor campaign performance metrics and adjust strategies as needed.
- Staying up to date with all developments in social media, such as new platforms, legal changes, and new features introduced.
- Other duties and projects as assigned.
Educational Requirement
- Bachelor\'s degree in communications, public relations, marketing or a related field.
- Knowledge supported by certificates in digital marketing tools such as Business Suite for Meta, TikTok, LinkedIn, Google, digital seminars/training, etc.
Experience Requirement
- With experience in digital marketing and social media management.
- Experience in managing multiple business accounts on social media platforms such as Meta, Twitter, TikTok, and LinkedIn, with paid ads as part of the execution.
Skills and Attributes
Leadership Skills
- Making informed decisions regarding digital initiatives based on data, market trends, and business goals.
- Identifying and addressing challenges in digital projects effectively, finding solutions to overcome challenges.
Technical Skills
- Paid Advertising
- Content Creation and Editing
- Analytics and Insights
Other Qualifications
- Time Management
- Performance Management
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