SEM (Search Engine Marketing) Specialist

4 days ago

Manila, Philippines MicroSourcing Full time

Discover your 100% YOU with MicroSourcing Position: SEM (Search Engine Marketing) Specialist Work setup & shift: Remote | Night shift Why join MicroSourcing? Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one (for you and one or more dependents), paid time-off with cash conversion, group life insurance, and performance bonuses. A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities. Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements. Career Growth: Take advantage of opportunities for continuous learning and career advancement. Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture. Your Role: Plan and execute online paid search campaigns, including implementation, optimization, and performance analysis. Monitor keyword bids, daily and monthly budgets, impression share, quality scores, and other key campaign metrics. Provide creative ad copy suggestions and graphical ad templates to improve campaign effectiveness. Analyze campaign data, prepare performance reports, and communicate optimization recommendations to clients. Track performance using dashboards and key reporting tools to identify insights and areas for improvement. Collaborate with internal teams on campaign development, timelines, results, and continuous optimization. Present campaign strategies, performance updates, and growth opportunities to clients both virtually and in person. Prepare client-facing attribution reports using internal and third-party tools such as Search Ads 360 and Google Analytics. What You Need: Non-negotiables Bachelor’s degree in Marketing, Business Administration, or a related field Minimum of 1–2 years of experience managing SEM/Paid Search campaigns across multiple advertisers Proficiency with Google Ads, Microsoft Ads, and analytics tools such as Google Analytics and Data Studio Strong analytical skills with the ability to make data-driven decisions Exceptional attention to detail and problem-solving abilities Preferred skills/expertise Experience in creating, optimizing, and reporting on PPC campaigns using Search Ads 360 Ability to think creatively and develop new campaign strategies High levels of integrity, autonomy, and self-motivation Strong organizational, project management, and time management skills About MicroSourcing With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines. Our commitment to 100% YOU MicroSourcing firmly believes that our company’s strength lies in our people’s diversity and talent. We foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We make room for everyone—celebrating different perspectives and creating opportunities for each individual to thrive. At MicroSourcing, equality is not just a slogan – it’s our commitment. Here, we don’t just accept your unique, authentic self – we celebrate it. Join us in celebrating YOU and your 100% For more information, visit Terms & conditions apply. #J-18808-Ljbffr

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