41506040166 - AI Specialized Creative Strategist

2 weeks ago

Leyte, Philippines Activate Talent Full time

Description Position: AI Specialized Creative Strategist Reports to : Head of Creative Strategy / Managing Director Location: Open Globally (Remote) Employment Type: Full-Time Work from any corner of the world and be a part of the #remoteworkrevolution‼️ About the company: Founded in 2020, this full-service marketing agency helps brands shape their creative voice and grow through data-driven, trend-aware digital campaigns. The team specializes in social media trend insights, direct-response advertising, and scalable creative content designed to propel brands to new heights. Role Overview We’re seeking an AI‑Specialised Creative Strategist who is eager to train in prompt engineering and AI-driven content creation—focused on high-performing, direct‑response marketing. You’ll lead the creative process for persuasive ad campaigns across platforms like Facebook, Instagram, TikTok, and Google, working collaboratively with media buyers, designers, and copywriters. Key Responsibilities Prompt & AI Workflow Engineering: Train in best practices for prompt design and optimization (e.g., ChatGPT, Midjourney, generative tools). Iteratively develop AI-generated ad copy, hooks, visuals, and scripts to fuel rapid ideation and A/B testing. Creative & Strategic Campaign Design: Translate data insights and trend research into breakthrough direct-response ad concepts. Author creative briefs, narrative structures, story arcs, and conversion-centric messaging. Integrate storytelling with psychology-informed strategies to maximize audience engagement and conversion rates. Performance & Iteration: Monitor & analyze creative performance metrics (CTR, ROAS, conversion, retention). Iterate and optimize campaigns using data-driven feedback, split testing, and trend tracking. Trend & Market Research: Maintain frontline awareness of emerging platforms, social media trends, and consumer behavior in the e‑commerce space. Keep pulse on competitors and demographics to ensure creative relevance and innovation. Cross-Functional Collaboration: Work with copywriters, designers, media buyers, and analytics teams. Help streamline campaign workflows and creative production pipelines using automation and AI tools. Requirements Bachelor’s degree in Marketing, Advertising, Communications, or related field (or proven equivalent experience). Portfolio showcasing strong direct-response campaign work or creative storytelling with measurable outcomes. Familiarity with marketing analytics tools (e.g. Google Analytics, ad platform metrics). Preferred / Trainable Prompt engineering knowledge (ChatGPT, generative AI tools, etc.). Experience or interest in testing and applying generative design and writing tools in campaign workflows. Background in social media content creation or e‑commerce performance marketing. What You’ll Gain A cutting-edge creative role, blending AI innovation with marketing strategy. Opportunity to lead AI-integrated content creation for fast-growing e-commerce brands. Creative autonomy in crafting direct-response campaigns with measurable impact. Close-knit, hybrid-office environment within a boutique agency setting in London. Exposure to emerging tools and workflows in generative content and marketing automation. #J-18808-Ljbffr

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