Digital Advertising Specialist
3 weeks ago
We're Hiring: Ad Operations Specialist
Remote | Mandaluyong City | Weekdays (dayshift)
Duties and Responsibilities:
Advertising Operations – Search
• Plan, implement, and optimize paid search, programmatic, and display campaigns.
• Analyze and report on search performance; provide insights and recommendations.
• Develop PPC strategies and improve landing page effectiveness.
• Stay updated on search trends and best practices.
Advertising Operations – Social
• Manage paid campaigns across social media platforms.
• Analyze results and provide data-driven recommendations.
• Develop and execute social media advertising strategies.
• Collaborate with teams to align campaigns and improve performance.
Advertising Operations – General
• Apply broad knowledge of digital marketing channels and analytics tools.
• Conduct A/B testing and campaign optimization.
• Develop full-funnel digital marketing strategies.
• Create reports using tools like Google Data Studio and present insights to stakeholders.
Industry Knowledge
• Stay informed on digital marketing trends and emerging technologies.
• Share industry insights and best practices with the team to support continuous learning.
Qualifications:
• Minimum 2 years of experience in social media advertising (Google Ads, Meta Ads, etc.)
• Strong understanding of digital marketing and advertising trends
• Proficient in Google Suite (especially Google Sheets); experience with Asana is a plus
• Google or Meta certification preferred
• Excellent communication, analytical, and interpersonal skills
• Highly organized, collaborative, and customer-focused
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