Performance Marketing Specialist

Overview:
As a Performance Marketing Specialist, you will plan, execute, and optimize digital marketing
campaigns to drive measurable results and achieve business objectives. You will leverage various digital
channels such as search engines, social media platforms, display advertising, and email marketing to
increase brand awareness, generate leads, and drive conversions. Your role will involve analyzing
campaign performance data, implementing A/B testing strategies, and optimizing campaigns to maximize
return on investment (ROI).

Key Responsibilities:
1. Campaign Strategy Development: Develop comprehensive digital marketing strategies aligned
with business goals, target audience demographics, and market trends. Collaborate with cross-
functional teams to ensure campaign alignment with overall marketing objectives.
2. Campaign Execution: Execute digital marketing campaigns across various channels, including
but not limited to PPC (Pay-Per-Click), CPAS (Lazada, Shopee, Zalora), Meta advertising, display
advertising, and email marketing. Coordinate with creative teams to develop compelling ad
creatives and landing pages.
3. Performance Analysis: Monitor and analyze campaign performance metrics such as click-through
rates (CTR), conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and other
KPIs. Utilize analytics tools such as Google Analytics, Meta Business Suite, Marketplace
Sponsored Solutions and others to gain insights and identify optimization opportunities.
4. A/B Testing and Optimization: Conduct A/B tests on ad creatives, landing pages, targeting
parameters, and other campaign elements to optimize performance. Implement iterative
improvements based on data-driven insights to increase campaign effectiveness and ROI.
5. Budget Management: Manage digital marketing budgets effectively, allocating resources across
channels and campaigns to maximize results within budget constraints. Monitor spending and
adjust allocations based on performance and strategic priorities.
6. Audience Targeting and Segmentation: Utilize audience targeting tools and segmentation
strategies to reach specific audience segments with personalized messaging and offers.
Continuously refine audience targeting based on performance data and audience insights.
7. Stay Updated on Industry Trends: Stay abreast of the latest developments and trends in digital
marketing, including new advertising platforms, technologies, and best practices. Leverage industry
insights to innovate and optimize campaign strategies.
8. Reporting and Communication: Prepare regular reports and presentations on campaign
performance, highlighting key metrics, insights, and recommendations for optimization.
Communicate effectively with stakeholders to provide updates, gather feedback, and align on
strategic priorities.

Minimum Qualifications
 Bachelor's degree in Marketing, Advertising, Business, or a related field.
 Proven experience in digital marketing, focusing on performance marketing and campaign
management.
 Proficiency in digital advertising platforms such as Google Ads, Meta Ads, LinkedIn Ads, etc.
 Strong analytical skills with the ability to interpret data and draw actionable insights.
 Experience with A/B testing methodologies and optimization techniques.
 Excellent communication and collaboration skills, with the ability to work effectively in cross-
functional teams.
 Detail-oriented mindset with a focus on delivering high-quality results and continuous improvement.
 Certifications in digital marketing platforms/tools (e.g., Google Ads certification) are a plus.
 This is a work-on-site (work at the office)

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