Brand Manager
5 hours ago
Brand Manager (Personal Care & Non-Food)
Responsibilities:
• Analyzes consumer insights, defines target markets, channels, and effective communication vehicles.
• Mines and collates data to support the Annual Marketing Intent.
• Prepares product orientation materials and updates the brand fact book.
• Monitors new product development and creates sales launch kits.
• Prepares product transition and rationalization plans.
• Recommends a disposition plan for near-expiry Finished Goods (FG) Inventory.
• Consolidates data needed for the creation of pricing per Stock Keeping Unit (SKU).
• Assists in coordinating ATL campaigns with internal teams and third-party suppliers.
• Closely coordinates with the Brand Activation group and recommends actions for excess promo materials, near-expiry items, and implementation of other promotions.
• Organizes product sample requests and brand review presentations.
• Conducts occasional trade checks.
• Occasional visits and alignment meetings with the distributors.
• Prepares and encodes Internal Orders, Purchase Requisitions, Demand Plans, and Annual Business Plans.
• Routes, tracks, and archives approvals and documents.
• Collect data for analyzing Demand Forecast Accuracy and brand profitability.
Qualifications:
• Bachelor’s degree in Marketing, Business Management, or Communication Arts.
• 5 years of experience in Brand Management / Marketing, gained in FMCG company, preferably personal care category.
• Interpersonal Relationship, Sensitivity, Oral & written communication skills.
• Technical skills | Basic numerical skills | Administrative skills | Communication skills | Project management skills | Presentation skills | Market research | MS Office proficiency.
Benefits:
• Company Christmas gift
• Company events
• Health insurance
• Paid training
• 13th-month salary
• Performance bonus
Location: Ortigas
Industry: FMCG
Work Schedule/Set-up:
• Monday – Friday / Day shift
• Travel to the Plant if needed.
• Occasional fieldwork to monitor brand/competitive performance.
• Occasional out-of-base travel to meet and coordinate with key partners, i.e. agency, suppliers, distributors, etc. if needed.
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