Brand Manager
4 hours ago
BRAND MANAGER – FOOD CATEGORY
Responsibilities:
• Analyzes consumer insights, defines target markets, channels, and effective communication vehicles.
• Mines and collates data to support the Annual Marketing Intent.
• Prepares product orientation materials and updates the brand fact book.
• Monitors new product development and creates sales launch kits.
• Prepares product transition and rationalization plans.
• Recommends a disposition plan for near-expiry Finished Goods (FG) Inventory.
• Consolidates data needed for the creation of pricing per Stock Keeping Unit (SKU).
• Assists in coordinating ATL campaigns with internal teams and third-party suppliers.
• Coordinates with the Brand Activation group and recommends actions for excess promo materials, near-expiry items, and implementation of other promotions.
• Organizes product sample requests and brand review presentations.
• Conducts occasional trade check.
• Occasional visits and alignment meetings with the distributors.
• Prepares and encodes Internal Orders, Purchase Requisitions, Demand Plans, and Annual Business Plans.
• Routes, tracks, and archives approvals and documents.
• Collect data for analyzing Demand Forecast Accuracy and brand profitability.
Qualifications:
• Bachelor’s degree in Business Management, Marketing, or Communication Arts or related field.
• At least 5 years of experience in Brand Management / Marketing, in FMCG company, preferably food category.
• Experience in the consumer goods industry is a plus.
• Proficient in market research, project management, presentations, and MS Office
• Strong technical, numerical, administrative, and communication skills.
Benefits:
• Company Christmas gift
• Company events
• Health insurance
• Life insurance
• Paid training
• 13th month salary
• Performance bonus
Industry: FMCG
Location: Ortigas
Work Schedule/Set-up:
• Monday – Friday / Dayshift
• Travel to the Plant if needed.
• Occasional fieldwork to monitor brand/competitive performance.
• Occasional out-of-base travel to meet and coordinate with key partners, i.e. agency, suppliers, distributors, etc., if needed.
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