
Marketing Specialist for E-commerce platforms
4 weeks ago
This role is pivotal in growing our digital footprint, optimizing online store performance, and maximizing sales conversion through data-driven strategies and creative execution.
Qualifications:
- Bachelor's degree in Business, Marketing, E-commerce, or any related field.
- 3 to 5 years of proven experience in a managerial role handling digital sales in the consumer electronics or appliances category.
- Extensive hands-on experience with Lazada, Shopee, TikTok Shop, and other relevant e-commerce platforms.
- Strong understanding of e-commerce analytics, digital merchandising, and platform algorithms.
- Results-driven with the ability to think creatively and execute strategically.
- Proactive, action-oriented, and willing to step in and perform operational tasks when necessary.
Key Responsibilities:
- Develop and execute comprehensive digital sales strategies to grow revenue and online market share.
- Manage and optimize performance on e-commerce platforms (Lazada, Shopee, TikTok Shop, etc.).
- Analyze sales data, market trends, and consumer behavior to identify growth opportunities and areas for improvement.
- Oversee the planning and implementation of online campaigns, promotions, and pricing strategies.
- Collaborate with cross-functional teams including marketing, inventory, logistics, and customer service to ensure seamless e-commerce operations.
- Lead, mentor, and manage the digital sales team to achieve monthly and quarterly sales targets.
- Coordinate with platform representatives and account managers to enhance visibility and campaign performance.
- Regularly monitor competitors and implement best practices to maintain a competitive edge.
- Ensure accurate product listings, compelling content, and timely updates across all digital platforms.
- Prepare and present digital sales performance reports and insights to senior management.
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