Freelance Digital Marketing Specialist

2 weeks ago

Makati City, National Capital Region, Philippines VALUE Virtual Assistants Full time

About the Digital Marketing Specialist Position

We are looking for a Digital Marketing Web Developer / Creative Designer to join our Marketing Team to further expand that digital footprint, improve our organic and PPC results, drive more value through online content, provide internal copy-editing skills and high quality creative design, all of which will continue to improve on our inbound lead generation KPIs.

Our marketing team's KPIs are primarily based upon inbound lead generation, and we achieve excellent results using a mix of 2-3 primary sites and 30+ smaller "micro" sites, each with high quality, targeted content, pushed out via organic SEO, PPC and social media, also via affiliates

The ideal candidate will be qualified in web development, creative design and wider digital marketing –covering all stages including planning, design, build and deployment. And, will have a minimum of 3 years' commercial B2B digital marketing experience, ideally in a marketing / creative agency

Duties and Responsibilities are:

  • Website build, rebrand, update, consistent design/theme, SEO focus and technical support (thus including technical updates), across both the primary sites and all of the "micro" sites
  • Produce visual assets for blogs, articles, case studies, and whitepapers.
  • Creation and ongoing management of the portfolio of Google PPC campaigns across primary sites and all of the "micro" sites
  • Development of multi-stage, cross-channel digital marketing campaigns
  • Analysis and internal reporting of content marketing metrics, including Google Analytics and Google Search Console Technical content creation
  • Liaise with partner companies and affiliates
  • Deliver team tasks via project management software (e.g. Jira, Atlassian)
  • Working with vendors to create and run co-marketing campaigns

Qualifications and Skills

  • Very strong attention to detail – pixel perfection required
  • Very strong written English language skills
  • Google Adwords certified
  • Creation of custom WordPress themes using Advanced Custom Fields and WooCommerce
  • 3 years of WordPress experience, including plug-ins e.g. Honeypot, ContactForm7
  • Excellent understanding of current accessibility and usability guidelines
  • Basic HTML, CSS, and JavaScript skillset
  • Ability to produce clean, smart, cross-browser compatible code that can work across multiple devices i.e. responsive design
  • Good communication skills and the ability to work closely with others within the business
  • The ability to work on your own initiative, within a busy environment, delivering multiple simultaneous projects
  • Proven experience building, rebuilding, or rebranding websites
  • Confident in writing/amending code at a Theme/Plugin level

Requirements

As you will be working from home, please be advised that we will require you to prepare certain Technical Requirements for you to meet the industry standard.

  • A dedicated secluded working space away from noise and any distractions
  • Updated personal computer or laptop with webcam
  • Stable internet connection of at least 5Mbps and a backup of a pocket WiFi or Mobile Data

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