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Digital Marketing Specialist

2 months ago

Manila, National Capital Region, Philippines Infinit-O Full time

The main responsibility of a Digital Marketing Specialist is to manage and optimize digital marketing channels such as Social Media Marketing, Account-Based Marketing, and other distribution channels. The ultimate goal is to generate sales qualified leads and drive revenue growth for the company. This role encompasses end-to-end digital marketing efforts, from lead generation to sales conversion.

Key Result Areas and Key Performance Indicators:

Specific Duties and Responsibilities:

Sales Management

Support lead generation strategies and management# of Booked Headcount from new & existing clientsSocial media and other sales & marketing channels) management for lead generationSales content marketing distribution strategies & workflows
Marketing Management
Lead Generation: Develop and implement strategies to attract and capture potential leads.Social Media Management: Assist in drafting and scheduling content for the IO Social Media Page.SEO (Search Engine Optimization): Optimize website content and structure to improve search engine rankings and organic traffic.Copywriting: Craft compelling and persuasive content for various digital platforms to engage and convert leads.CMS Management (WordPress): Manage and update the company's website using WordPress, ensuring it is user-friendly, up-to-date, and optimized for performance.Collaboration and Coordination: Liaise with Marketing and Sales in implementing marketing campaigns.Competitive Analysis: Regularly track and get insights into competitors' strategies.Performance Metrics: Develop and monitor ROI and KPIs for all digital marketing activities.
Quality & Information Security Management
# of Critical security eventsMarketing Contact Management
Performance Management
Support S&M's digital marketing initiatives by performing the following:Create targeted lead lists for each campaign to enhance lead generation efforts.Provide regular reports as needed on lead generation performance, including insights into lead quality, conversion rates, and campaign effectiveness.Assist in managing IO's LinkedIn, and other social media profiles to support lead generation efforts.Monitor and engage with the online community to drive traffic to the website and generate marketing and sales qualified leads.Track and evaluate the effectiveness of lead generation activities and provide actionable insights.Optimize website content and structure to enhance search engine rankings and increase organic traffic.Conduct keyword research and implement SEO best practices to improve the visibility and performance of digital content.Analyze SEO performance metrics and make recommendations for continuous improvement.Assist in creating, curating, and maintaining a social media content calendar that aligns with overall content marketing strategies and company branding.Support the planning, execution, and evaluation of paid social media advertising campaigns.Provide support for managing social media channels and engage with the online community to complement lead generation efforts.Track and analyze the performance of digital marketing activities, including SEO and lead generation, and provide regular reports.Use insights from performance data to drive improvements and optimize marketing strategies.
Other S&M duties and responsibilities:
Research relevant industry events and conferences to identify opportunities for brand visibility and engagement.Do S&M clerical work/document filingsPerform data entry tasksAccomplish other S&M tasks that may be assigned, especially when the other team members are on service incentive leave Qualifications:
Candidates must possess proficiency with different social media channels (e.g. LinkedIn and Facebook)Excellent written and verbal communication skillsComputer literate and proficient in using Google Workspace programs such as Google Sheets, Google Docs, Google Slides, etc.Proficient in marketing tools like HubSpot, Google Analytics, Google Analytics, etc.Knowledgeable about the outsourcing / BPO industry / B2B sales & marketingCopywriting a/o SEO proficiency is a plusInternet savvy and has a passion for social networking and market researchMust be highly organized and with excellent multi-tasking skills and ability to prioritize activities effectivelyProactive, motivated, detail-oriented, willing to be trained, and driven to achieve objectivesMust be creative and have excellent time management skills
Education and Experience:
Graduate of Marketing/Advertising/Public Relations/Mass Communications degreeMust have industry-related experience of at least 2 yearsMust have at least 1 year experience in Social Media Marketing, Email Marketing Experience/PPC