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Digital Marketing Supervisor

4 months ago

Manila, National Capital Region, Philippines Asian Institute of Management (AIM) Full time

DESCRIPTION

The Digital Marketing Supervisor will be responsible for managing the overall presence of AIM across digital platforms and websites. The ideal candidate must have prior experience in performance marketing and reporting, SEO and SEM, analytics, lead generation, organic content, and community management to achieve business objectives.

RESPONSIBILITIES

Website ownership and management

Website page updates: create, edit, and delete website content and pagesSEO and SEM: keyword research and management of on-page, off-page, and local SEOMonitoring and reporting: Monitor, analyze, and report website performance resultsIntegration: Management of functions (google tags and events, API integrations, UTM, plugins, etc.)Website troubleshootingDigital channels ownership and managementPerformance marketing: Implementation, delivery, monitoring, analysis, and real time calibration of paid adsPerformance reporting: Page and ads performanceContent management: Timely posting of organic contentSocial Media and Community management: Monitor conversations and maximize chatbotLead generation: integration of leads collected with CRM platformCross-platform integrationTroubleshootingCRM utilization Monitoring and reporting: Maximize the information provided in the CRM platform as additional reference for performance reporting QUALIFICATIONS

EDUCATION

Any degree related to marketing, advertising, commerce, management, and communicationsMINIMUM EXPERIENCEAt least 3 years, hands-on experience in digital marketing – preferably working in multinational advertising agencies.BUSINESS UNDERSTANDINGShould be passionate about understanding and learning the business of AIM