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Digital Marketing Expert

3 months ago

Manila, National Capital Region, Philippines ING Full time

Digital Marketing Expert

ING Hubs Philippines (ING Hubs PH) is an international part of the ING organization delivering services to many Business Units across the world for both Wholesale Banking and Retail Banking activities. Working for ING Hubs PH means working with the most diverse workforce and where no challenge is the same.At ING our purpose is to empower people to stay a step ahead in life and business. We believe that sustainable progress is driven by people with the imagination and determination to make a better future for themselves and those around them.ING is changing what banking is. For you, that means plenty of opportunities for personal growth in a continuously evolving environment. If this is the environment you thrive in, then apply and join us in changing the future of banking

Job Overview

This role is under Branding, Communications, and Marketing communications department reporting directly to the department headS/he is responsible for the planning and execution of all digital marketing efforts: organic and paidS/he will be working closely with agencies for media buying S/he will be monitoring all online advertising activities end-to-endS/he will be managing the social media pages: internal and externalS/he will be working simultaneously with other marketing experts and business leads to ensure a cohesive implementation of the running campaign

Key Responsibilities

Manages all paid online advertisements such as Meta ads, programmatic ads, google display network, et alManages Search engine optimization (SEO) and Search engine marketing (SEM).End-to-end (E2E) management of all internal and external online communication platforms such as social media, ING Today, and Viva engageCommunity management -internal and external such as responding to comments, joining reddit forums, et alManages social media tools such as hubspot* and meltwater*Ensures amplification of internal EB efforts via organic and sponsored postsMay work closely with the agency for media planning and buying

Key Capabilities/Experience

With at least 7 years of extensive experience in Digital Marketing primarily always-on campaigns, performance marketing, and SEMWith at least 10 years of social media marketing experience including but not limited to strategies, content planning and management, community management, and usage of social media toolsExpertise in digital marketing strategies and media planningStrong knowledge of Search engine optimization (SEO), Pay-per-click (PPC), social media, and email marketingProficiency in data and web analytics tools (e.g., Google Analytics).Ability to create and manage content for various digital platformsStrong analytical skills and data-driven mindset.Creative thinking and problem-solving abilities.

Minimum Qualifications

Ability to apply insights to improve campaign effectiveness.Ability to stay updated with industry trends and adapt to changes in the advertising landscape.Flexibility to adjust strategies based on feedback and performance metrics.Strong presentation skills with a growth mindsetA problem solver with critical thinkingA team player and thinks two steps ahead