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Digital Marketing Officer

1 month ago

Manila, National Capital Region, Philippines Banbros Commercial, Inc. Full time

Job Summary:

The Digital Marketing Officer is responsible for planning, executing, and optimizing online marketing strategies to drive brand awareness, customer engagement, and revenue growth. This role requires a blend of creativity, analytical thinking, and technical expertise to develop and implement effective digital marketing campaigns across various platforms.

Key Responsibilities and Duties:

  1. Strategy Development:
  2. Develop and implement comprehensive digital marketing strategies.
  3. Identify trends and insights to optimize spend and performance.
  4. Content Creation and Management:
  5. Create, edit, and manage content for the company's digital platforms including website, social media, email campaigns, and blogs.
  6. Ensure all content aligns with brand guidelines and messaging.
  7. SEO and SEM:
  8. Optimize website content and landing pages for SEO.
  9. Plan and execute SEM campaigns, including PPC, to increase visibility and conversions.
  10. Social Media Management:
  11. Manage and grow the company's presence on social media platforms.
  12. Develop and execute social media campaigns, and engage with the audience.
  13. Email Marketing:
  14. Design and implement email marketing campaigns.
  15. Manage email lists, segment audiences, and analyze campaign performance.
  16. Analytics and Reporting:
  17. Use web analytics tools to monitor and analyze website traffic and campaign performance.
  18. Prepare regular reports on digital marketing activities and outcomes.
  19. Collaboration:
  20. Work with internal teams (e.g., sales, product development) to align digital marketing strategies with business goals.
  21. Coordinate with external agencies and vendors.
  22. Market Research:
  23. Conduct market research to identify trends and opportunities.
  24. Stay updated with the latest digital marketing trends and technologies.Key Performance Indicators (KPIs):
    1. Website Traffic:
    2. Increase in organic traffic.
    3. Number of unique visitors per month.
    4. Bounce rate and average session duration.
    5. Conversion Rates:
    6. Conversion rate of website visitors to leads/customers.
    7. Cost per conversion/acquisition.
    8. Social Media Metrics:
    9. Growth in followers/subscribers.
    10. Engagement rate (likes, shares, comments).
    11. Social media reach and impressions.
    12. SEO Performance:
    13. Improvement in keyword rankings.
    14. Increase in organic search traffic.
    15. Email Marketing Metrics:
    16. Open rates and click-through rates (CTR).
    17. Email conversion rates.
    18. Growth of email subscriber list.
    19. Advertising Performance:
    20. Return on ad spend (ROAS).
    21. Click-through rates (CTR) for ads.
    22. Cost per click (CPC) and cost per thousand impressions (CPM).
    23. Content Performance:
    24. Engagement metrics (likes, shares, comments) for content.
    25. Average time spent on content pages.
    26. Number of content shares and backlinks.
    27. Customer Acquisition and Retention:
    28. Number of new customers acquired through digital channels.
    29. Customer retention rate.
    30. Budget Management:
    31. Adherence to the digital marketing budget.
    32. ROI on digital marketing spend.Skills and Qualifications:
    33. Bachelor's degree in Marketing, Business, Communications, or related field.
    34. Proven experience in digital marketing.
    35. Strong understanding of current digital marketing concepts, strategies, and best practices.
    36. Proficiency with SEO, SEM, Google Analytics, and CRM software.
    37. Excellent written and verbal communication skills.
    38. Creative thinking and problem-solving skills.
    39. Ability to manage multiple projects and meet deadlines.
    40. Strong analytical skills and data-driven thinking.