Web Operation Analyst

2 days ago

Manila, National Capital Region, Philippines DITO Telecommunity Corporation Full time

Overview

The Digital Marketing Team is looking for a Web Campaign Analyst to help execute web marketing initiatives and drive conversions for DITO brand website and ecommerce platform. The ideal candidate will have a strong background in ecommerce campaign management, A/B testing, SEO, digital project/campaign management, landing page optimization and the ability to optimize campaigns to guide customers through the conversion funnel.

Functions and Responsibilities

Analyzing digital marketing campaigns for DITO brand websites and ecommerce platforms.Monitoring campaign performance metrics such as traffic, engagement, and conversions.Optimize landing pages and user journeys to improve conversion rates and enhance the overall customer experience.Providing insights and recommendations to optimize campaign effectiveness and ROI.Collaborating with marketing teams to develop strategies aligned with brand objectives.Identifying opportunities for campaign improvement and experimentation.Analyzing digital marketing campaign performance data to identify trends and patterns.Conducting A/B tests and experiments to optimize campaign elements.Generating reports and dashboards to track key performance metrics.Monitoring industry trends and best practices to stay informed about digital marketing innovations.Participating in meetings and discussions to align campaign efforts with brand objectives.Creating reports and presentations to communicate findings and recommendations to stakeholders. Job Skills and Qualifications Bachelor's degree in marketing, Business, or a related field.5-8 years of experience in web marketing, with a focus on ecommerce campaign management and optimization.Proven track record of driving conversions and revenue through web marketing campaigns.Strong understanding of A/B testing methodologies, SEM & SEO best practices, and digital project management principles.Experience with landing page optimization techniques to improve conversion rates.Proficiency in web analytics tools, particularly Google Analytics, to track and analyze campaign performanceExcellent project management skills with the ability to prioritize tasks, manage timelines, and deliver results in a fast-paced environment.Creative thinker with the ability to develop innovative marketing strategies and solutions.Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.Excellent communication and presentation skills, with the ability to work effectively with cross-functional teams.Detail-oriented with a focus on accuracy and data integrity.Ability to work independently and collaboratively in a fast-paced environment.Experience in tech, finance, or FMCG is a plus

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