Consumer Activation and Digital Lead

4 weeks ago

Makati City, National Capital Region, Philippines MSD Full time
Job Requirements

THE OPPORTUNITY


- Exciting chance to be part of an innovative and reputable Global biopharmaceutical company


- Permanent Full-time role located in Makati City office


- Utilize your strong digital and social media design skills to boost the growth of our Vaccines business


- Collaborate with a dedicated team of Sales, Marketing, and Technical professionals

Our Marketing team is dedicated to delivering our medicines and vaccines to customers worldwide. Through digital listening and patient analytics, we gain insight into customer needs and strive to offer solutions to meet them.

What You Will Do

As the Digital Promotions and Consumer Awareness Lead, you will be responsible for designing, developing, and evaluating the impact of digital promotions, focusing on consumer activation campaigns for different customer segments and channels. This role specifically centers on Vaccines, particularly Human Papilloma Virus (HPV) and Pneumococcal portfolio. You will closely collaborate with Product Managers and report to the Vaccines Business Unit Director.

Responsibilities include, but are not limited to:

A. Direct-to-Consumer Awareness


- Develop, implement, and manage digital and social media strategy with defined relevant KPIs


- Oversee social media content for all Vaccines brands, primarily HPV and Pneumococcal


- Define and measure success KPIs of each social media campaign and provide recommendations to the Business Unit


- Monitor SEO, user engagement, and suggest content optimization


- Connect with social-media industry experts and influencers to gather best practices and latest trends


- Conduct workshops with business teams to create customer journeys and persona mapping


- Ensure progress on all platforms using analytical tools like Google Analytics


- Administer social media content to engage users and establish an interactive relationship with consumers


- Review social media data to develop more effective campaigns and create reports on emerging social media trends

B. Brand Co-Management


- Monitor business performance and external environment using relevant KPIs to assess digital and social media interventions; provide data-driven recommendations to Marketing and Market Access


- Collaborate with brand managers to implement strategies targeting traditional and non-traditional customers in both Private and Public market segments


- Develop and execute innovative engagement opportunities to drive brand strategic imperatives and broaden access for vaccines


- Responsible for approvals of all digital initiatives/resources, ensuring alignment with company policies


- Partner across stakeholders and cross-functional teams to ensure seamless execution of plans and overall strategy


- Analyze execution across multiple digital initiatives to draw customer insights and leverage them into actionable strategies

What You Must Have


- Bachelor's degree in marketing, communications, or related field required; Master's degree preferred


- Solid (5+ years) experience in social media management


- Previous experience in Pharma Industry preferred, open to those with successful roles in industries like FMCG


- Ability to derive insights from complex social media data and visualize them effectively


- Proficient in multi-social posting programs


- Strong understanding of marketing strategy and its application in various outreach methods


- Excellent knowledge of various social media platforms and best practices


- Expertise in SEO & web traffic metrics, persona research, and social media KPIs


- Familiarity with web design, publishing, and business acumen


- 'Service-mindset,' good leadership, logical thinking, and effective communication skills

What You Can Expect


- Excellent opportunity to work with high-profile portfolios in Vaccines for a global market leader


- Chance to enhance consumer awareness across a diverse product portfolio


- Attractive Total Rewards Package covering compensation, health, work-life, and career benefits

Our Human Health Division prioritizes a 'patient first, profits later' approach. Our team is passionate about bringing our medicines to customers worldwide.

We value diversity and inclusion in our workplace, where diverse ideas lead to breakthrough innovation. We encourage respectful challenges and collective problem-solving. We are committed to fostering an inclusive and diverse workplace.

We do not accept unsolicited assistance from search firms for employment opportunities. CVs/resumes submitted without a valid written search agreement will be our company's property.

This post is for future talent pipeline roles. By applying, you express interest in similar roles to those described.

Requisition ID:P-100778

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