Senior Social Manager

2 weeks ago

Manila, National Capital Region, Philippines Propel Manila Full time

The Social Department consists of strategic leaders & agency guardians that understand the business goals of their clients & the Agency. They constantly build new ways to solve problems & identify opportunities that would create solutions that would matter to their brands & its consumer.

The Sr. Social Manager's strengths are on these fundamental aspects:

  1. Business Unit Execution Management
  2. Client & Stakeholder Management
  3. Company Culture Fit & Culture Addition

SR. SOCIAL MANAGER KEY RESPONSIBILITIES

Business Unit & Execution Management.

  • Support the business unit's strategy in delivering brand growth, agency-revenue, people-development, and resource management. This strategy is aligned, and enhances the agency-wide strategy set-forth by the Executive Committee;
  • Contribute in delivering the Business Units' revenue targets;
  • Spot emerging technologies / platforms / behavior / modes of communication that would provide strategic digital solutions that the brand should/must be in and for potential rollout to Agency in creating new product offerings.

Per Brand:

  • Contribute in developing the growth-plan on a per-brand level, and in collaboration with the Brand Owners and their respective business priorities for the short, mid and long-term.
  • Support Business Leads in the development of strategic communications plan for clients via a deep understanding of client's business and consumer digital challenges & opportunities, thus providing targeted and actionable insights & solutions between clients and Agency.
  • Responsible for ensuring social communities/platforms are managed effectively, moderated appropriately, meet agreed service response time, and ensure implementation of strategic social media campaign amplification that will drive authentic engagement, community building, generation of leads for database building and/or sales opportunities.
  • Responsible in curating and developing creative content across all social platforms that reflect brand voice and resonate with each platform's audience.
  • Responsible in social integration across departments plus ensure monthly/quarterly reports include key learnings and insightful recommendations for optimizing social content performance, presence, growth and engagement.

Client & Stakeholder Relationship Management

  • Lead briefings and manage social campaigns effectively by ensuring high level of output from all stakeholders concerned.
  • Lead and manage client & stakeholder relationship through effective communication, and proactively and creatively identify and solve business challenges.
  • Develop sound framework & clear presentation to effectively showcase the Agency's output, and effectively present to corresponding audiences.

Company Culture Fit & Culture Addition

  • Be an active participant and advocate of the team/agency's culture to create a positive and energetic work environment.

The product of the above is the overall contribution of this department to the business objective of the agency, and its clients. Equally important, is the effect on creating purposive work that matter to the world, and to our talents at Propel Manila.

Key Skills and Requirements:

  • Problem Solving, Persistence & Belief on the power of the Big Idea to create purposive work;
  • Determined Leadership, perpetual pursuit of purpose and excellence;
  • Articulate to communicate clear thoughts and more importantly, directions;
  • Strategic in its identification of problems, approaches or solutions;

Technical Experiences:

  • Experienced marketing professional (at least 2yrs) with background in Digital / Social Marketing, Strategic Planning, Performance / Analytics Tools, & Report

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