Social Media Manager

2 weeks ago

Manila, National Capital Region, Philippines RAC Phil Corp. Full time

Marketing Communications (Marketing & Communications)

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Basic knowledge of Search Engine Optimization (SEO).
  • Proven experience as a Social Media Manager or similar role.
  • In-depth knowledge of popular social media platforms and their best practices.
  • Strong writing, editing, and communication skills.
  • Up-to-date with the latest trends and innovations in social media marketing.
  • Proficient in using social media analytics tools to measure and analyze campaign performance.
  • Familiarity with social media scheduling tools to plan and organize content effectively.
  • Creative mindset with the ability to think outside the box.
  • Ability to work in a fast-paced environment and adapt to changing priorities.
  • Preferred: Genuine interest in sports, particularly basketball, with a demonstrated understanding of sports culture.
  • referred: Prior experience working with sports brands or related industries.
  • Minor Knowledge: Understanding of fantasy basketball and its role in engaging sports audiences.
  • Willing to assign in Mandaluyong City.

Key Responsibilities:

  • Develop and implement a comprehensive social media strategy aligned with the overall marketing and business objectives.
  • Identify target audience segments and tailor content to resonate with each group.
  • Stay updated on industry trends, competitor activities, and emerging platforms to maintain a competitive edge.

Content Creation and Management:

  • Create, curate and manage all published content (images, video, written)across various social media channels.
  • Develop engaging and shareable content that encourages audience interaction and drives user-generated content.
  • Collaborate with the design team to ensure visually appealing and cohesive content.

Community Engagement:

  • Foster a sense of community and build relationships with the brand's audience.
  • Respond to comments, messages, and mentions in a timely and authentic manner.
  • Monitor social media channels for trends and conversations relevant to the brand.

Campaign Management:

  • Plan and execute social media campaigns, contests, and promotions to enhance brand visibility and engagement.
  • Utilize social media advertising tools to boost content and reach targeted audiences.
  • Track and analyze campaign performance, providing insights and recommendations for improvement.

Analytics and Reporting:

  • Regularly analyze social media metrics and provide reports on key performance indicators (KPIs).
  • Use data-driven insights to optimize strategies and achieve better results.
  • Keep abreast of changes in social media algorithms and adjust strategies accordingly.

Collaboration and Coordination:

  • Work closely with cross-functional teams, including marketing, PR, and customer service, to align social media efforts with overall business goals.
  • Collaborate with influencers and brand advocates to expand the brand's reach.
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