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Marketing Assistant
2 weeks ago
Responsibilities:
- Designs digital media campaigns aligned with Plant/ Manufacturer and AUTOHUB Group's business goals.
- Works with marketing, sales and service team members in the development of content for the brand's websites and social media platforms including banners and promotions.
- Ensures efficient and effective administration in the following areas of digital marketing:
Social Media Administration:
- Creates Social Media Plan and submits to Immediate Head for review and endorsement to General Manager for approval.
- Maintains and administers prescribed company social media platforms such as but not limited to Facebook and Instagram.
- Posts approved contents/marketing campaigns on social media daily.
- Monitors engagements, clicks/views, and audience reach of each post on a daily basis.
- Analyzes post performance based on engagement metrics and enhances succeeding post contents to ensure maximum audience reach and engagements.
Website Updating and Maintenance:
- Monitors company website contents and ensures that all contents are accurate and updated at any given time.
- Creates relevant contents and coordinates with Creatives Department for necessary artworks.
- Endorses the website artworks / contents to the website maintenance service provider for website updating.
- Checks the website for issues and content gaps and reports issues / concerns to the Immediate Head which cannot be addressed at his/her level.
Online Inquiries Monitoring and Endorsement:
- Checks and monitors websites and social media for online inquiries.
- Endorses online inquiries to the concerned personnel/ department and monitors them for providing feedback promptly.
- Keeps track of inquiries by logging them in the database and updates in the database daily.
- Prepares monthly report for online inquiries in all channels indicating each status and submits to Immediate Head for review on a prescribed timeline.
- Reports to immediate head any issues/ concerns on digital media administration which cannot be addressed at his/her level.
- Develops sales and service marketing advertising and promotional materials and submits to Immediate Head for approval.
- Executes the procedural and documentation requirements in developing advertising and promotional materials.
- Ensures that the promotional and advertising materials are compliant to the Corporate Identity Standards of Plant/ Manufacturer.
- Monitors and evaluates the effectiveness of the advertising and promotional materials developed and recommends for enhancements upon evaluation.
- Other duties as assigned.
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