Brand and Marketing Manager
2 weeks ago
Function Summary:
Delight target consumers, build brand portfolios and generate strong brand building results.
Job Duties & Performance Expectations:
- Develop deep consumer knowledge and share it effectively with relevant cross-functional stakeholders.
- Develop clear and inspiring Brand Essence.
- Deliver tastiest and healthiest food/beverage experiences within category in a way that aligns with local consumer preference.
- Deliver shopper experiences that delight consumers / shoppers, in collaboration with Sales teams.
- Align with HQ R&D and local team to execute product innovation for better local consumer experience.
- Develop strong, functionally aligned brand and commercial plans leading to outstanding execution.
- Develop contact point plans based on when and where target consumers are the most receptive for brand messaging.
- Responsible to provide relevant periodical consumer insight data and reports to stakeholders eg market shares, competitors analysis, etc.
- Manage content deliverable to support organizational needs e.g. e-commerce, trade marketing etc.)
- Demonstrate leadership and facilitate development of brand and marketing team.
Qualification: Education/Experience:
- Candidate must possess at least a Bachelor's/College Degree in Marketing, Business Administration, or equivalent.
- Preferably experience in food manufacturing or FMCG.
- Experience in leading and managing cross functional teams.
- At least 5 years of strong experience in brand management, branded, local marketing and trade marketing.
- Strong analytical, project management, multi-tasking, decision making and communication skills.
- Proficient in content management and social media marketing.
- Preferably can Start Immediately.
Job Type: Full-time
Pay: Php90, Php100,000.00 per month
Benefits:
- Company events
- Employee discount
- Paid training
Schedule:
- 8 hour shift
- Holidays
- Shift system
- Weekends
Supplemental pay types:
- 13th month salary
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