Paid Ads Specialist
2 weeks ago
Job Title: Paid Ads Specialist (Google & Meta Ads)
Location: Remote (CST Timezone)
Work Schedule: Monday - Friday, 9 AM to 5 PM CST
Job Description:
Are you a data-driven marketer with a talent for creating impactful advertising campaigns? We are searching for a skilled Paid Ads Specialist to join our dynamic marketing team. This position involves developing, implementing, and refining ad campaigns across Google and Meta platforms to optimize reach and engagement.
Key Responsibilities:
- Design and Manage Campaigns: Develop and oversee Google and Meta ad campaigns from start to finish.
- Optimize for Performance: Use performance data to make strategic enhancements that improve campaign effectiveness and ROI.
- Creative Development: Generate compelling ad copy and visuals that resonate with diverse audiences.
- Testing and Refinement: Perform A/B testing to continuously improve strategies and results.
- Leverage AI Tools: Utilize AI technologies to enhance campaign efficiency and results.
Qualifications:
- Proven Campaign Management: Demonstrated experience in successfully managing Google Ads and Meta Ads campaigns.
- Analytical Proficiency: Proficient in utilizing tools such as Google Analytics and Meta Pixel to monitor and analyze campaign data.
- Targeting Expertise: Deep comprehension of audience segmentation and targeting methods.
- Creative Aptitude: Capability to create engaging ad copy and grasp fundamental design principles.
- Trend Awareness: Stay informed about the most recent changes in platform capabilities and advertising trends.
- AI Integration: Interest and background in integrating AI tools into campaign strategies.
Nice-to-Haves:
- Specialized Industry Experience: Background in managing ad campaigns within the medical/healthcare sector.
- Client Interaction: Ability to occasionally engage with clients, supporting our account management team.
- Broad Platform Knowledge: Experience with various platforms like TikTok, YouTube, and other advertising channels.
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