Social Media Ad Specialist

2 weeks ago

Manila, National Capital Region, Philippines Anytime Fitness Full time

Key Responsibilities:

  1. Develop and execute comprehensive social media advertising strategies to achieve business objectives.
  2. Work with the Marketing team to create compelling ad copy, visuals, and videos tailored to different social media platforms.
  3. Manage and optimize ad campaigns primarily on Facebook and Instagram
  4. Utilize advanced ad analytics tools to monitor campaign performance metrics, including impressions, clicks, conversions, and ROI.
  5. Analyze data to identify trends, insights, and opportunities for improvement, and adjust campaign strategies accordingly.
  6. Conduct A/B testing to optimize ad creative, targeting, and messaging for better results.
  7. Implement pixel tracking and other tracking mechanisms to accurately measure campaign effectiveness and attribution.
  8. Stay up-to-date with the latest trends, features, and best practices in social media advertising analytics.
  9. Collaborate with the creative team to produce high-quality visual assets for ads.
  10. Coordinate with other marketing team members to ensure consistency across all marketing channels.
  11. Provide regular reports and insights on campaign performance to stakeholders, including detailed analysis of key metrics and recommendations for future campaigns.

Qualifications:

  1. Bachelor' degree in Marketing, Advertising, Communications, or related field.
  2. 3 years direct experience in managing social media advertising campaigns, preferably in a digital marketing agency or in-house marketing team.
  3. Strong understanding of social media platforms, advertising formats, and targeting options.
  4. Proficiency in using Facebook Ads Manager (plus if you are competent in other platforms).
  5. Excellent analytical skills and ability to interpret data to drive decision-making.
  6. Creative mindset with the ability to develop engaging ad content.
  7. Strong communication and collaboration skills.
  8. Detail-oriented and able to manage multiple projects simultaneously.
  9. Certifications in social media advertising platforms (e.g., Facebook Blueprint, Google Ads Certification) are a plus.

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