Paid Social Media Specialist

2 weeks ago

Manila, National Capital Region, Philippines Unybrands Ltd Full time

Paid Social Media Specialist

Are you passionate about leveraging the power of social media to drive brand success and engagement? Do you thrive in a fast-paced, dynamic environment where you can showcase your expertise in paid social advertising? If so, we have an exciting opportunity for you to join our Marketing Team as a Paid Social Media Specialist.

About Us:

We're at the forefront of digital marketing, dedicated to elevating brand standards and captivating audiences worldwide. As a Paid Social Media Specialist, you'll play a pivotal role in developing and executing paid social media strategies that support our major brand campaigns across diverse product lines.

Your Role:

Reporting to our Head of Direct to Consumer and closely collaborating with the Marketing Team, you'll be responsible for:

  • Paid Social Strategy: Develop and implement paid social media strategies aligned with major brand campaigns, optimizing parameters for platform selection and format.
  • Campaign Management: Supporting the development of paid social media campaigns, including asset development, campaign set-up, and briefing internal stakeholders on insights from previous campaigns.
  • Content Creation: Curate engaging content for our social media platforms (Instagram, Facebook, TikTok, LinkedIn) to captivate audiences and drive brand engagement.
  • Strategy Implementation: Assist in developing and implementing social media strategies to increase brand awareness and audience engagement, leveraging insights from trend monitoring and competitor activities.
  • Performance Monitoring: Defining and monitoring key performance metrics to drive continuous improvements across campaigns, evaluating both media and creative agency performances on a campaign and quarterly basis.

What Will Make You Successful:

To excel in this role, you'll need:

  • Proven Experience: A track record in social media management and content creation, with a focus on driving brand engagement.
  • Strategic Mindset: Ability to develop and implement effective social media strategies that align with brand objectives.
  • Creative Flair: Strong content creation skills and a keen eye for engaging visual and written content.
  • Analytical Skills: Proficiency in monitoring social media trends and competitor activities to identify opportunities for improvement.
  • Collaborative Spirit: A team player who thrives in a collaborative environment, able to work closely with cross-functional teams.
  • Adaptability: Ability to thrive in a fast-paced environment and adapt to changing priorities and strategies.

Join Us:

Be part of a dynamic team dedicated to driving brand success through innovative social media strategies. Apply now and unleash your creativity in shaping our brands' online presence

Qualifications:

  • University degree or equivalent in Management or Communication.
  • At least 2 years of experience in social media planning and content development.
  • Ecommerce background is preferred.

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