Social Media Specialist

2 weeks ago

Manila, National Capital Region, Philippines ABS-CBN Corporation Full time

ABS-CBN Music is a Line of Business (LOB) under ABS-CBN Film Productions, Inc. (AFPI). The ABS-CBN Music Group is engaged in the business of music content production, marketing and promotions, including allied businesses such as music publishing and music distribution, talent management and events organization. The Group's activities revolve around these brands: Music Labels (Star Music, Tarsier Records, Star Pop, DNA Music, and other sub-labels), MOR Entertainment and OneMusicPH.

ABS-CBN Music also provides music servicing and copyright clearance services primarily to other business units of the ABS-CBN group. Complementary to this business is the management of artists through the Music Management Group and the creation, mounting and line production of events with ABS-CBN Events. The Company also produces commissioned recordings for films and television shows, commercial advertisements, and events for brands and other clients. The Company also controls a valuable music publishing and sound recording catalogue of iconic Filipino hit songs which covers more than half a century. These are licensed to third parties for various usages, including theme songs in TV shows and films, commercial advertisements, and recordings.

RESPONSIBILITIES
  • Conceptualizes and executes digital content for socials anchored on promo plans/campaigns.
  • Handles day-to-day management, boosting and development of editorial content for social media platforms, tweets, posts, and discussions.
  • Updates and curates calendar for the digital releases.
  • Engages with stakeholders internally to identify content opportunities.
  • Handles community interaction activities especially in relation to promo seeding.
  • Proactively interacts and interjects with online communities across all platforms.
  • Generates community dialogue, buzz and interaction.
  • Ensures that daily content published meet the quota for maximum earnings for socials.
  • Help identify and engage topic influencers and brand advocates
  • Monitor activities and anchor content on trending topics to ensure relevance of materials used for all official social media accounts
  • Performs other tasks to be assigned from time to time.

Preference will be given to candidates who APPLY ONLINE.

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