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Marketing and PR Manager
2 weeks ago
Responsibilities
Strategy Development:
- Develop and implement comprehensive marketing strategies to achieve business objectives.
- Conduct market research and analyze trends to identify new marketing opportunities.
- Plan and execute marketing campaigns across digital channels.
- Oversee content creation for marketing materials, website content, social media posts, and email campaigns.
- Monitor and report on the effectiveness of marketing campaigns, adjusting strategies as needed.
- Ensure consistent brand messaging and visual identity across all marketing materials and platforms.
- Develop and manage the company's brand image and reputation.
- Work closely with the sales team to align marketing strategies with sales objectives.
- Collaborate with product development teams to promote new products and features.
- Develop and maintain relationships with key media contacts.
- Craft and distribute press releases, media kits, and other PR materials.
- Coordinate media interviews and press conferences.
- Plan and execute PR events, including product launches, press conferences, and trade shows.
- Represent the company at industry events and conferences.
- Develop and implement crisis communication plans.
- Handle public relations crises with strategic communication to protect the company's reputation.
- Manage communication with stakeholders, including customers, partners, investors, and employees.
- Prepare and distribute newsletters, annual reports, and other corporate communications.
- Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
- Minimum of 3 years of experience in marketing and public relations, preferably within media/audio industry.
- Proven experience in developing and implementing successful marketing and PR strategies.
- Strong understanding of digital marketing, SEO/SEM, and social media strategies.
- Excellent written and verbal communication skills.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Leadership experience with a track record of building and managing effective teams.
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