Associate Director for Media Relations

2 weeks ago


Makati City, National Capital Region, Philippines Evident Integrated Marketing & PR Full time
As the Associate Director for Media Relations, you will play a key role in strengthening and expanding Evident's network of strategic media partners. You are required to perform the following duties and undertake the following responsibilities:

Strategy Development and Implementation

● Develop, implement, and budget for an annual media relations strategy that builds into Evident's organizational objectives

● Actively pursue media partnership opportunities for better coverage of client campaigns

● Consistently deliver Tier 1 output

● Identify key media opportunities and trends to raise the profile of Evident among its media stakeholders

● Collaborate with cross-functional teams to ensure media strategies are integrated across all communication channels


Relationship Building

● Build, maintain, and grow relationships with journalists and editors from various beats and publications or news agencies in the Philippines and Southeast Asia

● Introduce clients and Evident staff to media

● Update and maintain Evident's database of journalists and influencers

● Proactively look for opportunities to connect and work with news agencies through meetings, event sponsorships, strategic placements; most importantly, through stories that have great editorial value

● Respond to ad hoc media requests for statements, commentary, or interviews

● Schedule and distribute press materials

Monitoring and Intelligence

● Oversee and ensure the quality of monthly digests and reports for the client's C-level executives

● Regularly monitor print, online, and social media pickups for assigned clients/accounts

● Provide guidance, support, and mentorship to media relations team members through leading by example: demonstrating best practices in media relations, communication, and relationship-building

● Conduct regular performance evaluations and provide actionable feedback to team members.

● Identify training and development opportunities to enhance team members' skills and expertise.

As an associate director for media relations, you are expected to:

● Have good interpersonal skills, empathy, and the ability to relate well with others

● Be a competent and confident problem solver

● Develop a close working relationship with the other team members

● Maintain flexibility and adaptability in the workplace

● Maintain a sense of honesty, integrity, and confidentiality in the conduct of responsibilities

● Proactively identify ways to improve the efficiency of the team

● Commit to continuous learning and development

● Stay abreast of trends in digital marketing, social media, media, communications, and other related

platforms

For interested applicants, please send a copy of your comprehensive CV, cover letter, and portfolio to

All rights reserved. Evident Integrated Marketing & PR. 2024

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