Brand Manager

2 weeks ago


Pasig, National Capital Region, Philippines Republic Biscuit Corporation (REBISCO) Full time

As a Brand Manager, you will manage the performance of assigned brands through the development of strategic plans and effective execution. You will also manage the competency development of subordinates by providing a work environment conducive to work excellence through ongoing coaching, counseling, and feedback.

Major Responsibilities:

Brand Strategy and Execution

  • Develops strategic plans for the growth and profitability of assigned brands.
  • Creates and/or reviews brand plans with the Senior Brand Manager to ensure alignment with objectives and business targets, financials, and production capability.
  • Creates and finalizes marketing/demand forecast for assigned brands, integrating analyses and evaluation of brand performance, including competitive landscape and insights from shoppers and consumers.
  • Manages and evaluates the execution of marketing plans and brand performance of existing products and new SKU's.
  • Participates in the development of the innovation pipeline for brands with the Innovations team.
  • Works with Corporate Marketing units to execute integrated marketing communication plans for assigned brands.
  • Co-creates brand directions with Portfolio Management while ensuring compliance to branding guidelines.
  • Prepares budget, conducts spend analysis, and recommends reallocation of resources for the approval of the Senior Brand Manager.

People Management

  • Works with HR Business Partners and Corporate Marketing Capability in executing business-critical People & Culture programs to attract, retain, and develop talents.

Qualifications

  • Graduate of Marketing, Business Administration, Economics, or any related course
  • With at least 3 years of solid marketing experience gained from an FMCG company or a similar industry
  • At least 1 year of leadership or supervisory experience is preferred
  • Willing to be based in Ortigas

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