Brand Manager

2 weeks ago


Pasig, National Capital Region, Philippines CABLE BOX OFFICE SHOWS & SYSTEMS CORP. Full time

The Brand Manager is responsible for developing and executing comprehensive brand strategies to enhance the store's brand collections, increase brand awareness, and drive sales. This role involves overseeing marketing campaigns, product management, visual merchandising, customer experience enhancement, and market analysis.

I. Duties and Responsibilities

Brand Strategy Development:

· Develop and execute brand strategies aligned with organizational goals.

· Define unique selling propositions and market positioning.

· Conduct market research to identify growth opportunities.

Marketing and Promotion:

· Plan and execute marketing campaigns.

· Collaborate with the marketing team for advertising materials.

· Organize promotional events and product launches.

· Implement pricing strategies for profitability.

Product Management:

· Manage brand collections, including procurement and inventory.

· Coordinate with suppliers and distributors.

· Monitor product performance and sales trends.

Visual Merchandising:

· Oversee brand displays and store layout.

· Develop merchandising concepts and signage.

· Ensure consistency in branding across visual elements.

Customer Experience Enhancement:

· Develop strategies to enhance customer experience.

· Implement engagement initiatives and personalized services.

· Gather customer feedback for continuous improvement.

Market Analysis and Reporting:

· Monitor competitors and market trends.

· Analyze sales data and performance metrics.

· Prepare regular reports for management review.

II. Competency Frameworks

1. Bachelor's degree in Marketing, Business Administration, or related field.

2. Proven experience in brand management, preferably in retail or watch industry.

3. Strong understanding of marketing principles and consumer behavior.

4. Excellent communication, interpersonal, and negotiation skills.

5. Creative thinking with attention to detail.

6. Proficiency in market research and data analysis.

7. Ability to multitask and prioritize in a fast-paced environment.

8. Strong leadership and team management skills.

Job Type: Full-time

Pay: Php65, Php75,000.00 per month

Benefits:

  • Health insurance
  • Life insurance

Schedule:

  • 8 hour shift
  • Day shift
  • Monday to Friday

Supplemental pay types:

  • 13th month salary

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