Marketing Influencer Specialist

2 weeks ago


Pasig, National Capital Region, Philippines Custom8 BPO Corporation Full time

Digital & Search Marketing (Marketing & Communications)

Job Summary:

The Influencer Marketing Specialist will be responsible for developing and executing influencer marketing strategies and creative campaigns. The ideal candidate will have a strong understanding of social media trends, influencer landscapes, and the ability to foster authentic relationships with influencers that align with our brand values and marketing goals.

Key Responsibilities:

Develop and implement comprehensive influencer marketing strategies that align with overall marketing goals and brand objectives.
Identify and engage with key influencers across various social media platforms (e.g., Instagram, YouTube, TikTok, Twitter).
Campaign Management:

Coordinate and manage influencer campaigns from inception to execution, ensuring alignment with brand messaging and goals.
Develop creative briefs and campaign concepts that inspire influencers and drive engagement.
Relationship Building:

Cultivate and maintain strong relationships with influencers, agencies, and other partners.
Negotiate contracts and manage influencer partnerships to ensure mutually beneficial agreements.
Performance Analysis:

Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization.
Prepare detailed reports on campaign outcomes, ROI, and key performance indicators (KPIs).
Content Oversight:

Ensure all influencer-generated content meets brand guidelines and quality standards.
Coordinate with internal teams (e.g., marketing, PR, creative) to amplify influencer content through various channels.
Trend Monitoring:

Stay up-to-date with emerging trends in social media, influencer marketing, and the digital landscape.
Provide insights on new opportunities for brand collaborations and campaign innovations.
Qualifications:

Bachelor's degree in Marketing, Communications, or a related field.
3+ years of experience in influencer marketing or social media marketing.
Proven track record of developing and executing successful influencer campaigns.
Strong understanding of social media platforms and influencer landscapes.
Excellent communication and relationship-building skills.
Ability to analyze data and derive actionable insights.
Creative thinker with the ability to generate innovative campaign ideas.
Experience with influencer marketing tools and platforms is a plus.

Your application will include the following questions:

What's your expected monthly basic salary?

How many years' experience do you have as an Artist?

Custom8 BPO Corporation

Information & Communication Technology

At Custom8, we see employees as part of a collective group that everyone can share and learn from. There are many opportunities for career growth in Custom8 and risks are rewarded with great success or failure with the mindset of understanding the path to succeed and achieve even greater things from it.In our quest to be the best provider of great customer solutions, we encourage employees to embrace the following ideals.

Take Initiative: Find ways to innovate, excel and rise above where others may fear or overlook.Deliver Results: Don't work for the sake of work. Move the needle and produce content that succeeds.Be Responsible: Be held accountable for managing all tasks and workload especially as fresh opportunities arise and responsibilities may grow.High Standards: Commit to the highest quality no matter how big or small the task.Open Communications: Collaborate to avoid tunnel vision and keep the brand thinking fresh.Challenge Ideas: Put forward new solutions where they may help to improve efficiency or add creativity.Learn and Improve: Gain knowledge from others and incorporate any learning into your workflow to improve efficiency.

At Custom8, we see employees as part of a collective group that everyone can share and learn from. There are many opportunities for career growth in Custom8 and risks are rewarded with great success or failure with the mindset of understanding the path to succeed and achieve even greater things from it.In our quest to be the best provider of great customer solutions, we encourage employees to embrace the following ideals.

Take Initiative: Find ways to innovate, excel and rise above where others may fear or overlook.Deliver Results: Don't work for the sake of work. Move the needle and produce content that succeeds.Be Responsible: Be held accountable for managing all tasks and workload especially as fresh opportunities arise and responsibilities may grow.High Standards: Commit to the highest quality no matter how big or small the task.Open Communications: Collaborate to avoid tunnel vision and keep the brand thinking fresh.Challenge Ideas: Put forward new solutions where they may help to improve efficiency or add creativity.Learn and Improve: Gain knowledge from others and incorporate any learning into your workflow to improve efficiency.

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