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Marketing Specialist
2 weeks ago
Pasig City, Philippines | Posted on 07/04/2023
Wellness PRO Inc is an importer / distributor of globally leading brands on exclusive basis of medical equipment and device servicing the needs of hospitals, medical professionals and patients throughout the Philippines pursuant of quality healthcare. We are a 100% Filipino owned corporation founded on January 9, 2004. The Global brands we carry are from Europe, the USA and Japan.
Our vision is the modernization of Philippine healthcare thru the intelligent adoption of better medicine, best in class medical technology solutions -equipment, device, supplies, protocols – from wherever in the world.
Our mission is to facilitate the intelligent, sustained, effective adoption of these medical technology solutions by and amongst Philippine health stakeholders.
We define ourselves as very much as part of the healthcare team, with the medical technology solutions that we provide as our proxy in the room. Same solutions have a direct impact on the wellbeing of the Filipino patient.
The kind of people who have thrived in our organization and who have helped us successfully in accomplishing our mission through the years are people who are patient advocates themselves, who are genuinely interested in learning more and more about health concepts / issues / developments, who know themselves – strengths and weaknesses, who believe that a successful life is theirs to grasp, who value relationships and who can speak truth to power.
Summary:
Our Marketing specialists will be trained to create, manage, and analyze campaigns that drive growth for medical devices solutions.
During the first 180 days of employment with WPI, the Marketing Specialist may develop a strong understanding of current trends, as well as the needs of their target audience, and strategize with other teams to develop marketing initiatives with measurable results.
Marketing specialists will also be taught to be familiar with data analysis, tracking both qualitative and quantitative data to better understand user behavior and identify effective solutions that improve conversion rates.
Objectives of this role:
- Gain a thorough understanding of our products, standards, and differentiators so that strategies can be developed for more-effective communications and brand awareness
- Document procedures, processes, and workflows, and recommend changes for greater efficiencies
- Analyze qualitative and quantitative data, with special focus on psychographics and buying trends, to understand how marketing activity leads to customer sales
- Assist with all internal and external marketing campaigns, producing content for projects and initiatives to enhance lead generation
- Analyze existing marketing collateral with a critical eye and identify opportunities for improvement
- Perform research, analyses, and testing with a variety of tools to gain insights and shape marketing strategy
- Collaborate with team members to optimize automation and lead-nurturing process through email, content, events, and social channels
- Assist in execution of marketing plans to reach audiences through targeted channels
- Create and distribute monthly reports on critical metrics for lead generation, content creation, website traffic, and other KPIs
- Assist marketing manager in the development and execution of campaigns, including content creation, new-product launches, social media, upselling, cross-selling, and sales enablement
- Open to Fresh graduates and for with experience of at least 1 to 2 years in Marketing field
- Experience with product launches or integrated marketing campaigns is a plus
- Excellent communication and presentation skills
- Working knowledge of market research, surveys, and data analytics
- Proficiency with content management systems
- Experience in planning and leading initiatives
- Bachelor's degree (or equivalent) in marketing, communications, or related field
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