Corporate External Affairs Lead

2 weeks ago

Taguig, National Capital Region, Philippines EastWest Bank Full time

About the Job

Locations: Makati and Taguig

Corporate Title: Manager

Work Arrangement: Onsite

Our Marketing and Cash Management Team is looking for experienced professionals to join us in Makati and Taguig for the role of Corporate External Affairs Lead.

In this role, you will assist in managing the EastWest brand, supporting brand equity development, ensuring adherence to brand guidelines, and executing campaigns to enhance brand love, while also helping the Head of Corporate Communications maintain and improve brand reputation, manage PR crises, and establish communication protocols. You will protect the brand's essence and collaborate with agencies and stakeholders to uphold the brand vision and values.

Your dream. Our focus.

Whether you're just starting out, or already a seasoned professional, EastWest can help you unleash your potential, and bridge the gap between dream to success.

At EastWest, we empower our employees to drive their careers and are committed to provide the runway for them to grow. We value teamwork and individual initiative. Join us and be part of a highly engaged team, and a workplace that promotes development and goal attainment.

Over 29 years, EastWest has emerged as one of the most consumer-focused universal banks in the Philippines. EastWest is committed to continuously invest in people and in process, product, and service enhancements, and embrace new ideas to enhance the EastWest experience.

What the role will entail

  • Help align messaging with identified channels or programs.
  • Ensure alignment of content for total brand campaigns across all media channels.
  • Help manage Key Opinion Leaders (KOLs) and monitor their influence on customer acquisition and retention.
  • Assist in executing the brand campaign and PR plans.
  • Project manage the development, writing, and deployment of external communications content.
  • Co-lead customer-facing events, such as product launches and activations.
  • Assist the Corporate Communications head in executing PR crisis management protocols, including stakeholder management and collaboration with PR agencies.

What we're looking for

  • Holder of Bachelor's Degree in Communications or any related field
  • At least 5 years of professional experience in communications, agency work, media, or public relations
  • Must possess significant experience in handling agencies and clients and managing those relationships, as well as a proven track record in developing campaigns, crafting messaging in a high-tech, fast moving or highly-regulated industry
  • Experience in digital and social media, as well as in strong branding development and management (i.e. shaping brand footprint, brand essence, brand guidelines)

What you can expect from joining our team

  • Career development and training opportunities
  • Competitive salary package and benefits
  • Performance-based incentives and recognition programs to reward high-performing individuals
  • Opportunity to work with industry experts and be mentored by them
  • Defined career progression paths to guide you in your professional growth

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