Senior Marketing Automation Executive

2 weeks ago

Manila, National Capital Region, Philippines Financial Times group Full time

About Us

The FT has an uncompromising mission: delivering independent, quality information, news and services to individuals and companies around the globe. It's the cornerstone of our reputation and the heart of our ambitions for the future. But for our people, the FT offers so much more than what we do. FT people come from all kinds of backgrounds and work across a huge range of disciplines and locations, and find an empowering, warm and welcoming culture that values curiosity and rewards smart, ambitious thinking. Those who are willing to unite around our mission and live our values will find plenty to challenge, inspire and interest them. Like the audiences we serve, no two FT people are the same; but together we help our audience be better informed and understand the world around them. It's a job that's never mattered more, and a career that can take you anywhere you want to go.

Our commitment to diversity and inclusion in the workplace

At the FT, we give all employees a voice so that diverse perspectives are heard and valued. We believe that a supportive workplace is one where employees feel they can be themselves at work. We'll continue to remove barriers for all, and in particular barriers facing employees from underrepresented groups.

Job Context

We are seeking an enthusiastic, highly motivated individual to join the CRG Customer Relationships marketing team. Reporting to the Head of Marketing automation, the role will be responsible for creating, developing, optimising and reporting on marketing campaigns and tests across multiple channels.

Main Duties and Responsibilities

  • Support the development and build of campaign flows to successfully move readers through the customer journey - from nurture to convert to engage to retain
  • Build and monitor campaign flows across multiple channels, including email, onsite messages and in-app/push notifications
  • Build, monitor and optimise audience builds used across paid media channels, reporting on reach and match rate
  • Ensure campaign setup and processes are in line with overall platform architecture and lead flow/scoring programs
  • Serve as technical support for campaign issues and manage campaign documentation to track changes and issues
  • Contribute to best practice, adding to the team's knowledge share
  • Create and maintain closed-loop marketing reports to understand marketing programs and channel performance
  • Work with the marketing team to plan, execute, and measure quarterly AB tests to drive continued performance and improve customer engagement and acquisition or retention
  • Ensure best deliverability practices by building, testing, and monitoring sent emails, ensuring that they function correctly across all major email clients and devices
  • Deliver regular comprehensive reporting on campaign performance, identifying opportunities to optimise performance

Person Specification

Essential Skills

  • Two or more years of experience in a marketing automation role
  • Experience in marketing automation, including nurture, segmentation and program reporting
  • Experience with A/B and multivariate experiments
  • Knowledge of best-in-class deliverability practices
  • Must be proactive and be able to operate with limited supervision from line manager
  • A team player who is a strong, confident communicator and collaborator
  • Ability to think creatively, ask questions and test ideas
  • Knowledge of GDPR and its impact on Marketing and Communications globally.

Desirable Skills

  • Experience with Bloomreach or similar marketing automation platform
  • A graduate with a degree ideally in Marketing, Digital Marketing, or a related field
  • Marketo certified
  • Salesforce CRM
  • Google Analytics
  • An understanding of Customer Relationship Marketing (CRM)
  • Proven experience in optimising landing pages and user funnels.

What's in it for you? FT Benefits

Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career. Examples of our benefits include; generous annual leave allowances, flexible working, medical cover, enhanced maternity & paternity packages and subsidised gym memberships. Full details of our benefits can be found here.

Further Information

The FT is committed to providing an inclusive working environment for all. We are an equal opportunities employer who seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We have implemented a hybrid working model and we also promote flexible working and will consider specific requests around flexibility for all roles where it can be accommodated. Please let us know if you require any adjustments as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements, or have any questions, please send an email to and a member of our team will be happy to help.


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