Email Marketing Senior Specialist

2 weeks ago


Manila, National Capital Region, Philippines Cobden and Carter International Inc Full time
This position is responsible for the development and execution of responsive B2B email campaigns, as part of the group marketing strategy.

The successful applicant will take the lead on optimizing email marketing and automation practices within the organization. Continually improving is key.

If you are an email marketer with email development knowledge and someone who can advise on best practices then this could be the opportunity for you.

Responsibilities:
  • Building B2B email campaigns with dynamic data to support the group growth strategy
  • Creating email campaigns/landing pages using HTML templates.
  • Advise on best practices and help evolve how email marketing is executed in the organization.
  • Building required HTML email templates and landing pages, as required by the group marketing strategy.
  • Ensure email-link tracking and QA / troubleshooting for any rendering issues across all platforms.
  • Execute and evaluate A/B split tests
  • Collate and analyze the data of each email initiatives and continually improve for optimum performance of campaigns.
  • Implement data import solutions.
  • Maintain clean lists and automation
  • Advise on effective improvements on the marketing processes and strategies, recommending automation improvements wherever relevant.
  • Generate email and campaign engagement reports and identify recommendations for improvement
Experience required:
  • 2+ years of experience in email marketing, creating email campaigns, templates & landing pages
  • Marketing automation platform experience
  • Good knowledge of email marketing best practices such as testing methodologies, clean lists and segmentation, drip campaigns, deliverability and SPAM
  • Reporting/Analytics
  • Proficient in HTML, CSS
  • Adobe Photoshop and Adobe Dreamweaver
  • Campaign Planning and Conceptualization
We offer a 100% home-based working option as part of our wellness focused culture.

We provide so many additional benefits to employees and always aim to align with their aspirations to provide career development.

We are a Great Place To Work certified employer of choice.

The ideal candidate is self-motivated.

We offer a personalized balance of autonomy Vs support & management that aligns with how you work most effectively.

BUT we do expect our employees to do the job they are hired to do.

If you need to be pushed and closely managed to deliver the agreed responsibilities of your job, then this isn't the right fit for you.

Benefits offered:

16x Vacation days
10x Sick leave days
Birthday leave
ALL special none working days are given as paid leave
HMO Gold
Mental health support via 3rd party [completely confidential]
Optional online exercise classes
Monthly guest speakers on various topics of interests
Continual employee engagement initiatives
And more
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