Integrated Strategy Director

2 weeks ago

Manila, National Capital Region, Philippines King Eclient Sl Full time

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon over 300 years combined experience and expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is equal parts creative agency, consultancy, and technology powerhouse.

The Integrated Strategy Director is responsible for setting the planning direction for the company and its clients. Working across VML's core pillars of brand experience, consumer engagement and data and analytics, this Integrated Strategy Director works across disciplines and channels, utilizing a varied range of tools to derive key insights that leads to relevant and timely brand communications throughout the entire customer journey. The Integrated Strategy Director is passionate about new media and proselytizes their importance in brand communications strategy to all stakeholders.

What you'll do

  • Lead and mentor an integrated planning team and grow its integrated strategic offering across traditional and new media channels
  • Establish strategic planning culture amongst all agency departments by ensuring that briefs provide our creative teams adequate and relevant insight to deliver effective results for our clients' brands.
  • Build an agency insight discipline relying on a variety of internal and external data resources
  • Interpret outside research findings, VML data insights and measurement tools, working closely with data and analytics teams, recommending changes based upon evidence
  • Develop new business opportunities for the network, both in a leading and supporting role as leader of the planning team.
  • Provide input as needed during creative development to ensure that the strategic direction is correctly translated into creative work.
  • Lead development of strategy planning tools and methodologies based upon VML core competencies
  • Drive digital and technological innovation amongst agency and client stakeholders

Who you are

  • Min 7 years of planning experience in 4A agency, ideally both within traditional and digital agency environments
  • Strong interpretive and strategic thinking skills, with experience in the creation of integrated marketing efforts
  • A new media junkie, boldly curious about new channels, not only can talk it but lives the new media life. Passionate about technology is a must
  • Superior presentation skills with the ability to persuade and inform, while maintaining agency standards and strategic point-of-view.
  • Effective leadership and managerial skills. Can both inspire, train and mentor junior staff members in multi-lingual environments

Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, technology and more. We deliver end-to- end solutions that result in revolutionary work.

We are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.


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