Senior Product Manager

1 month ago

Makati City, Philippines AXA Group Full time
Job Purpose:

Successfully execute and implement strategic plans for Group, EC and GI products as approved by the Local Product Management Committee (LPMC) within the agreed timelines.

Key Responsibilities:

  • Manage the entire product life cycle from strategic planning, documentation to implementation of launch/tactical activities in coordination with local, regional and global cross-functional teams (LPMC, Sales, Underwriting, Risks, Product, Finance, Legal, Compliance, Operations and Marketing) for seamless and efficient implementation of new initiatives/products.
  • Formulate and implement marketing programs for the Emerging Customers, Group Life and Commercial GI Product Segments that will deliver revenue and attract new customers.
  • Develop strong partnerships with key stakeholders (ex. Distribution channels) to drive strategy buy-in that will lead to successful implementation of marketing programs.
  • Maximize internal and external resources to deliver compelling marketing programs that could include offline and online collaterals, advertising, PR, sales toolkits and trainings.
  • Synthesize market needs and develop competitive analysis.
  • Analyzes product performance trends, portfolio gaps and opportunities.
  • Presents to and coordinates with approving bodies (Local Product Management Committee and AXA Group)
  • Product/Segment Strategy
    • New product development
      • Initiate researches that will uncover Worksite corporate level and employee level customers' needs and wants.
      • Conceptualize relevant customer propositions.
      • Collaborate with Products and Pricing team to finalize design.
      • Manage lead and customer acquisition touch points, develop optimal nurturing to fulfillment process.
      • Coordinate with various internal and external stakeholders to implement launch programs.
    • Overall segment development
      • Design marketing strategies considering market research, distribution and industry environment, to capture target market.
  • Define further segmentation within Worksite market.
  • Ensure translation of segment strategies into brand, product, and distribution tactical initiatives with respective responsible business units
  • Define and/or influence desired sales process (AXA sol, MABI, iON, etc.) and customer journey for worksite market by working with relevant units - Distribution, CEX, Operations, Digital team, front-line.
  • Identify and acquire strategic partnerships, opportunities to increase reach in corporate and employee market.


    • Support Distributor channel to drive sales
      • Work closely with Distribution channel - GI, Group and EC
      • Work with Training team to supplement distributor learning on Segment's areas of expertise.
  • Recommend scope of present and future product lines by reviewing product specifications and requirements vis-à-vis market and customer/partner needs.
  • Recommend and make necessary enhancements to comply with new IC regulations that will affect existing products.
  • Supervise Product Manager/Officer.
  • Facilitates Adhoc projects depending on business requirements.


  • Bachelor's degree holder, preferably in Mathematics, Actuarial Science, Business Administration, Management Engineering, or other related courses
  • Minimum 7 years experience specializing in product development and management
  • Strong Project Management skills
  • Insurance exposure/experience is an advantage
  • Strong understanding of relevant consumer and distribution trends
  • Ability to demonstrate measurable results: results-oriented
  • Very good people and management skills to interact with staff, senior management, colleagues and cross-functional teams
  • Ability to lead across cross-functional teams
  • With financial understanding
  • With exposure to worksite or corporate market
  • Proficient in MS Office applications (esp in Excel and Powerpoint)
  • Excellent Communication Skills (oral/written)
  • Leadership skills


A global leader in insurance and investments, AXA takes care of 103 million lives in 64 countries worldwide. We actively invest in pioneering and personalized solutions to meet your ever-changing needs and exceed your expectations. In the Philippines, we are in partnership with Metrobank, one of the country's strongest banks.

Established in 1999, AXA Philippines is one of the largest and fastest growing life insurance companies in the country. It offers financial security to more than one million individuals through its group and individual life insurance as well as general insurance products through its subsidiary Charter Ping An.

AXA Philippines is one of the first to introduce bancassurance operations in the country, and is among the pioneers in the investment-linked insurance sector.

AXA now offers a complete range of products for all its customers' insurance and financial protection needs, including savings and investments, health plans, income protection, and health coverage; and through its general insurance subsidiary Charter Ping An Insurance Corporation: fire, motor car, marine cargo, personal accident, bonds, casualty, and engineering insurance products.

AXA Philippines closed 2017 with P26.4 billion in total premium income and P5.7 billion in gross written premiums from Charter Ping An. Today, AXA has more than 4,000 financial advisers in 36 branches, and 700 financial executives in over 900 Metrobank and PSBank branches nationwide. Charter Ping An, on the other hand, has 22 branches nationwide and 2,007 agents.

AXA Philippines is a joint venture between the AXA Group, headquartered in France, and the Metrobank Group, one of the largest financial conglomerates in the Philippines.

The Metrobank Group is a conglomerate of industry-leading businesses that includes First Metro Investment Corporation, Metrobank Credit Cards, Federal Land, Toyota, and Manila Doctors Hospital. It was hailed Best Bank in the Philippines in 2010, 2011, and 2012 by Euromoney and recognized as the strongest bank in the Philippines by The Asian Banker in 2013. It is owned by the Ty Family whose major business interests include financial services, real estate development, power, and manufacturing.

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