Social Media Marketing Manager

5 days ago

Metro Manila, Philippines Clinique de Paris Inc. Full time

** Leading aesthetics clinic in Manila

** Award winning, professional team

** Combine technical and creative skills

** Please provide cover letter attached to your application

 

Clinique de Paris is the leading hair restoration clinic in the Philippines. We specialize in medical and surgical options for hair loss and aesthetics. 

We are looking for a marketing manager to join the team. The successful candidate will coordinate with internal and external parties, manage budgets, analyze market trends, and collaborate with other departments to drive brand awareness, customer acquisition, and revenue growth.

 

Our website: www.cliniquedeparis.com

IG handle: clinique_de_paris

Also on: Youtube, Facebook and TikTok

 

Key Responsibilities:

 

  • CAMPAIGNS:
  • Create and lead creative campaigns across various channels to activate and differentiate the services available.
  • This will include EDM, social media, search and display ads, content marketing, events, etc for existing and new products/services.
  • Drive the creation of high-quality content, including blogs, email marketing and social media posts, that will engage and educate our target audience.
  • Assist in the development of offline marketing strategies.

     

    • DATA- DRIVEN STRATEGY:
    • Develop a strategic direction for increasing the reach of the brands on virtual and physical channels. This will be based on market research and analyze data to identify trends, customer needs and marketing opportunities.
    • Measure and analyze campaign results using key metrics and refine campaigns to improve ROI and drive growth.

       

      • THIRD PARTIES:
      • Oversee, source, and lead 3rd party providers such as photographers, graphic designers, website developers and suppliers. Identify new and engage with existing brand ambassadors.
      • Work closely with Existing Advertising agency and Web developers. 

         

        • REPORTING:
        • Compile performance statistics of campaigns and derive insights for next actions. Manage marketing budgets and ensure campaigns are cost-effective and on target.
        • Work with the medical and admin teams to ensure positive customer experience and feedback.

           

          • PRODUCT POSITIONING:
          • Utilize search optimization to ensure our brand and website remain the premiere choice for customers.
          • Define the value propositions and identities of different product lines with the management team. Develop messaging and content strategy aligned with our brand image and positioning.
          • Identify new marketing technologies and tools to maintain innovative spirit and optimize workflows.

             

            • ACTIVATION:
            • Execute brand activations and product launches. Develop and maintain relationships with key partners and influencers of the clinic and within the industry.
            • New flagship clinic in the heart of Makati opening August 2024

               

              Qualifications and Skills:

              • Bachelor's degree in Marketing, Business, (Master's degree preferred).
              • Proven experience in marketing.
              • Google analytics, SEM tools, Social media analysis and strategy 
              • Canva, Adobe, Excel skills. 
              • Luxury/healthcare/bilingual preferred. 
              • Excellent analytical and problem-solving abilities.
              • Proficiency in marketing tools and software.
              • Strong communication, presentation and interpersonal skills.
              • Lateral and logical thinking; the ability to innovate.
              • Knowledge of market trends and emerging technologies.
              • Budget management experience

                 

                Salary:

                · 75k/month (report to clinic daily for 3 months, then hybrid thereafter).

                · Health insurance and benefits upon regularization (6 months probation).

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