Social Media Lead

1 week ago


Metro Manila, Philippines Ginebra San Miguel Inc. Full time

Job Purpose:

Managing the team and responsible for designing and implementing social media content to support GSMI domestic brands' online community through customer engagement, brand message consistency, and creating a positive customer experience for all GSMI brands' social media platforms.

 

Principal Duties & Responsibilities:

Leads planning and development of GSMI's overall social media strategy across all brands to align GSMI business goals and oversees the implementation of this social media strategy in all GSMI brand platforms.Approves design created by the Social Media Marketing team before approval of the brand management teamCollaborates with internal teams like Sales, Brand, Channel, and Business Affairs to ensure consistency in communicationGuides in tracking consumer sentiments on owned social media platforms and digital landscape for all brandsApproves monitoring and weekly reports on marketing trendsReviews all reports generated by the Social Media team (i.e. campaign metrics and performance, competitive analysis, etc.)Creates strategies to build relationships with the online community for all brandsMonitors team's responses to customer inquiries & comments on social media platformsKeeps abreast with the latest ASC Ad Standard Council guidelines for the liquor and rubbing alcohol industry

 

Qualifications:

Bachelor's degree in Multi-Media Arts or other equivalent coursesMinimum of 7 years work experience as a graphic designer or content creatorExperience in content development in both artwork production and copywritingHighly proficient in Adobe Suite and Microsoft Office

 


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