Digital Marketing Senior Specialist

5 days ago


Metro Manila, Philippines Home Credit Philippines Full time

The Digital Marketing Senior Specialist is in-charge of the execution, measurement, and reporting of Prospecting and Digital Acquisition efforts. His/her goal is to help acquire new customers by increasing leads through different projects / collaborations within Marketing Department and across HCPH.
 

About The Job

What You’ll Do:

Responsible for the execution, measurement and reporting of the Paid display, Search, Video and Social campaigns across multiple platforms (eg. Facebook ads, Google ads, and DSPs)Collaborate with Product Marketing team and Marketing Analyst to set appropriate Marketing targets/KPIs for each product. Implement measures to make sure all KPIs are trackable.Closely monitor and report on Web and App acquisition and engagement metrics using analytics tools such as Appsflyer, Google Analytics, Firebase etc.Guide content ideation and creation for paid marketing channelsTakes part-ownership of social media KPIs such as reach, engagement and follower growth and contributes through post boosting.Handles filing, issuance of invoice or insertion orders and requisition of PRFs/POs for all Digital marketing-related expense.Customer Prospecting/Lead Generation.
 

What You Need To Have:

Need to Have Areas

Up to 3-5 years of experience in paid online marketing strategy, creative ideation, and campaign implementationHad experience running performance-focused campaigns on Facebook, Google Network, Programmatic, etc.Knows how to use and create comprehensive reports from Digital marketing measurement tools like Google Analytics, Firebase, Appsflyer, etc.Preferably from Agency side
 

Job Perks You'll Enjoy:

Hybrid work set upPermanent dayshift scheduleUp to 20% variable performance-based bonusHMO on Day 1 and HMO dependents coverage including same-sex partnersAccess to mental health and wellness partnersWellness Leaves and Birthday LeaveInternal career mobility optionsLocal and international learning opportunities
 

Empower Filipinos with innovative financial solutions at Home Credit Philippines. Click Apply Now and join a company where there are #NoSmallRoles and everyone is important.

At Home Credit Philippines, we believe that everyone has something special to offer. Our motto "No Small Roles, Everyone is Important" is at the heart of everything we do. We think diversity makes our company better and every single job and person here plays a big part in our success.

We’re all about creating a welcoming place where everyone feels valued for who they are. This means we make sure that everyone, no matter their background or what they look like, gets a fair chance at jobs, training, and promotions.

When it comes to hiring, everyone gets a fair look. It doesn’t matter where you’re from, what you believe, who you love, whether you have a disability, or any other or any other condition protected under Philippine laws. If you meet the job requirements, you have a chance to get the job.

Come join us at Home Credit, where diversity fuels our innovation. Here, there are #NoSmallRoles and #EveryoneisImportant.
#LI-KB1



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