Digital Marketing Specialist

3 days ago

Metro Manila, Philippines Outsourced Quality Assured Services Inc. (ISO Certified) Full time

Company Description

Outsourced.ph is a leading ISO certified Philippines offshore outsourcing company that provides dedicated remote staff to some of the world's leading international companies. Outsourced is recognized as one of the Best Places to Work and has achieved Great Place to Work Certification. We are committed to providing a positive and supportive work environment where all staff can thrive. As an Outsourced staff member, you will enjoy a fun and friendly working environment, competitive salaries, opportunities for growth and development, work-life balance, and the chance to share your passion with a team of over 1000 talented professionals.

Digital Marketing Specialist
We are looking for a Digital Marketing Specialist to develop, implement, track and optimize our digital marketing campaigns across all digital channels. We are a growing organization in the Home Health care industry. Our ideal candidate is someone who can wear multiple hats and has experience as a growth marketer.
You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours. The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign. Experience with lead generation campaigns is highly desired.

Responsibilities include:

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaignsDesign, build and maintain our social media presenceMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on the insightsBrainstorm new and creative growth strategiesPlan, execute, and measure experiments and conversion testsCollaborate with internal teams to create landing pages and optimize user experienceUtilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch pointsInstrument conversion points and optimize user funnelsResearch advertising trendsResearch competitors' pricing and productRecommend on appropriate placement of adsDetermine what content will reach customersDevelop projects to create contentPublish digital marketing content onlineImplement email marketing campaignsMeasure digital trafficMonitor social media and Google AnalyticsOptimize paid advertising campaigns using SEO and other toolsReport on the growth and analytics of campaigns to stakeholdersScale campaigns to maximize ROIMonitor project status and budgetConduct market research to inform campaigns

Other duties and skills needed:

Assist in the formulation of strategies to build a lasting digital connection with consumersPlan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awarenessBe actively involved in SEO efforts (keyword, image optimization etc.)Prepare online newsletters and promotional emails and organize their distribution through various channelsProvide creative ideas for content marketing and update websiteCollaborate with designers to improve user experienceMeasure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)Acquire insight in online marketing trends and keep strategies up-to-dateMaintain partnerships with media agencies and vendorsDevelop and execute effective local SEO strategies for small business websites, including on-page optimization, technical SEO, keyword research, competitor analysis, and content strategy.Research backlink opportunities including anchor text, keywords, and pages to link to.Conduct regular site audits, track and report on key SEO metrics, and identify opportunities for optimization.Monitor and analyze site traffic and user behavior to identify trends, insights, and opportunities for improvement.Collaborate with cross-functional teams, including content, design, and development, to ensure SEO best practices are integrated into all aspects of the website.Stay up-to-date with industry trends, algorithm updates, and emerging SEO techniques, and proactively recommend new strategies and tactics to improve performance.Write high-quality, engaging, and optimized content for blogs and websites for our clients using PageOptimizerPro and AI tools such as ChatGPT.

Requirements:

At least a few years of relevant experience, with a focus on local small businesses.Experience with website analysis tools, such as Google Analytics, Google Search Console, and SEMRush.Able to do mock-ups, graphics design, page layouts for collaterals, and with excellent presentation skills.Knowledge of HTML, CSS, and JavaScript as they relate to SEO best practices.Strong understanding of on-page optimization, technical SEO, keyword research, link building, and content strategy.Experience with WordPress/Elementor.Any other relevant digital marketing platforms.Experience with managing and optimizing business listings such as Google Business Profile and Apple Maps Business Connect.Excellent analytical, problem-solving, and communication skills.Ability to work independently and collaboratively in a fast-paced environment.Experience in an agency setting, creating custom SEO reports, and face-to-face client reporting is a plusProven experience as Digital Marketing Executive or similar roleExcellent understanding of digital marketing concepts and best practicesExperience with B2C social media, Google Adwords and email campaigns and SEO/SEMWorking knowledge of ad serving tools (e.g., DART, Atlas)Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)Skills and experience in creative content writingExcellent communication and interpersonal skills


Work set-up: Hybrid or homebased
Work schedule: M - F, 11:30PM - 8:30AM

By clicking on the "I'm Interested" button I hereby allow Outsourced Quality Assured Services, Inc. ("Outsourced") to store and collect my personal information for the purposes of employment application. As such, I agree and authorize Outsourced to collect, store, or continue to use my personal information for the above-stated purpose, and to retain my personal information for a period of 1 year, and for these purposes only.

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