Brand Marketing Officer

3 days ago

Metro Manila, Philippines J&T Express Full time

ABOUT THE POSITION:

Branding is a marketing communication strategy, including but not limited to digital social media tools, to shape customer’s decision-making in favor of a particular courier service brand. The purpose is to increase brand awareness, arouse customer interest, and imprint the brand in the minds of consumers. Promote the company’s courier services and convert ordinary customers into loyal customers. Build a positive brand image and brand equity.

Responsible for the promotion and reporting of the company's brand marketing projects;Creative planning and execution management of brand promotion-related works and proactively exploring the current appropriate brand promotion model;Connect with partners/KOLs /Influencers and relevant personnel to promote and assist brand works, such as digital social media tools, apps, website promotion and optimization, research projects, IP projects, SEO/SEM works, etc.;Responsible for the daily operation of the company's new media matrix such as Meta/Tiktok, and formulate new media operation strategies;According to the company service and social hot spots, timely output of high-quality new media content;Regularly plan online interactive activities to increase the number of fans, activity, and stickiness;Promote express company services, company official website services, and app downloadsSupervise and manage the content and dissemination of its daily social media;Assist other departments to complete related brand worksOther tasks required by superiors and teams

ABOUT YOU:

Bachelor's degree, marketing, journalism, or related majors preferred;Work experience: no less than 2 years of relevant brand promotion or social media digital work experience;Knowledge and ability: excellent creative planning ability;If there is a relevant creative case, please attach the case as it is a plus.Excellent written and verbal communication skills.Good interpersonal skillsAbility to handle multiple projects simultaneously and work under pressure.Strong organization and project management skills.Proficient in Microsoft Office and relevant software.

ABOUT US:

The position will be reporting to BGC Main Headquarters
Benefits of the position: Performance Incentive, HMO.

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