Area Sales Manager

The Area Sales Manager is responsible for leading the sales force in handling the Area Distribution set-up for mainstream selling. The role focuses on converting Sari-Sari Stores and Telco Tiangges into subscriber acquisition and load-selling outlets. This position plays a key role in driving growth, ensuring distributor profitability, and achieving sales targets within the assigned area.

• Develop and execute plans to grow DITO's mobile business in the assigned area.
• Manage, monitor, and ensure the success of area performance.
• Coach and mentor Territory Sales Specialists (TSS) and Device Retail Partner Specialist (DRP); encourage best practice sharing.
• Conduct weekly market visits (2–3 Territory Distributors, 3–5 Sub-Distributors, ~30 outlets) to gain insights.
• Set strategic objectives for Territory Distributors; approve trade marketing programs aligned with trade development budgets.
• Conduct business reviews with distributors.
• Cascade sales and marketing programs across the team.
• Provide continuous training to TSS, DRP, and distributor sales personnel (e.g., product knowledge, call procedures, selling and negotiation skills).
• Submit field reports, evaluations, and validations regularly.
• Attend Territory Distributor, Sub-Distributor, or Retailer meetings monthly.
• Translate HQ directives into actionable tasks and ensure compliance.
• Achieve sales and/or revenue targets by aligning channel strategies with area-specific action plans.
• Partner with the Channels Strategy Development team to assess business models, distribution strategies, and product-to-channel mix.
• Lead sales activities to support General Trade Sales performance.
• Ensure consistent implementation of sales cadence for team alignment.
• Take ownership of distributor P&L and develop programs to enhance channel performance.
• Collaborate with HR/Talent Management to design optimal structures, set performance measures, and plan succession.
• Manage OPEX and CAPEX for the area.
• Audit distributor operations and ensure compliance with systems and processes.
• Build and maintain strong relationships with third-party agencies to drive product/service success.

Strategic Thinking

• Sales strategy design and execution
• Market insights and analysis (industry, socio-economic, geographical)
• Forecasting and target setting

Entrepreneurial Mindset

• Identifying and capitalizing on new opportunities
• Balancing intuition with data-driven insights
• Systematic planning and risk management
• Driving efficiency and productivity

Execution Excellence

• Leadership for results
• Organization and risk mitigation
• Influence, persuasion, and networking
• Standard setting and resource optimization

Innovation

• Continuous learning and improvement
• Creative problem-solving
• Advocacy for best practices

Customer First Orientation

• Customer intimacy and service mindset
• Accountability for customer satisfaction

People Orientation

• Coaching, mentoring, and people development
• Building leadership capabilities across the team
• Driving excellence in execution

Personal Values

• Leading by example
• Integrity and strong work ethics

Partner Management & Channel Development

• Building strategic alliances
• Strong business and financial acumen
• Operational excellence and efficiency
• Empowering partners through capability building

Required:

• Bachelor's degree in Marketing, Business Management, or related field (Master's degree preferred).
• At least 10 years of sales management experience in Consumer Markets, Retail, Sales, or Distribution.
• Strong knowledge of channel organization systems and telecom industry operations.
• Established connections with local business partners for distribution channel development.
• Proficiency in Microsoft Office tools (Word, Excel, PowerPoint); experience with ERP, CRM, DMS, or supply chain systems is a plus.

Preferred:

• Experience in Telecommunications, FMCG Distribution, or working with regional/provincial distributors of telco incumbents.
• Management experience in handset, SIM card distribution, and other physical products across online and offline channels.