Associate Manager, Customer Marketing

We're hiring for a brilliant and innovative Associate Manager for Customer Marketing on behalf of our esteemed client. This is a direct opportunity based in Makati, ideal for professionals passionate about driving strategic marketing initiatives and delivering impactful customer experiences.

Job Summary:

Responsible for developing and executing customer marketing strategies for a specific category within the country. Collaborates with Marketing and Sales to implement commercialization and growth initiatives. Supports the Customer Marketing Manager in prioritizing and ensuring consistent execution of market-specific programs based on local insights.

Essential Duties and Responsibilities:

·       Supports CM Manager in the selection of Category projects, initiatives, prioritization and allocation of resources (promotions, mix component of trade spend, etc.)

·       Together with Sales, co-manages the Category allocated trade spend, and ensures the establishment and conduct of appropriate controls to manage resources, and leads course correction for the Equity-Building component of trade spending to stay within budget

·       Provide information and analysis that will make strengthen the demand management process of the assigned Category

·       Supports the CM Manager in identifying opportunities and timely execution of plans to provide scale and efficiency benefits to the Cluster and Category by eliminating duplication of work

·       Provide Category support to the Sales Team in the development and presentation of Joint Business Plan with major Global/Regional customers; and also in the development of Category Vision presentation

·       Together with Marketing, review and help optimize SKU assortment for the Category, aligned with HQ/Product Supply/Marketing Commercialization directions, and deliver SKU objectives

·       Collaborates with Marketing on the development and execution of optimal Special Packs for the Category designed to "leverage your knowledge of the Local Trade, and to help SCJ differentiate & win with Customers" (accounting for no more than 20% of total special packs to be implemented); ensure alignment with Marketing Commercialization/Product Supply and HQ guidelines

·       Ensure Trade Bundles developed by the Platform for the assigned Category are appropriately adopted/adapted by the country, and implementation plans are prioritized, resources fairly and optimally allocated, and implementation monitored

Required Skills / Experience / Competencies:

· Should have multi-functional experience in Customer Marketing, and either in Sales and/or Marketing, with strong advantage for those with background in a Household Care Company.

· At least 7-10 years in Trade / Customer Marketing experience in FMCG, Sales experience is an advantage

· B/S Marketing, Business, or Engineering course

· Hold a valid PH driver's license

Preferred Skills / Experience / Competencies:

· Knowledge of the Category, pertinent Key Customers, and key Competitive set

· Good track record of delivering objectives consistently

· Strategic mind set, understands the strategic & tactical nature of the business.

· Clear understanding of the different channel Go-To-Market principles/strategies, structures - SSS, Wholesaler, Distributors, and Supermarkets

· Demonstrate ability to manage up and across organization.

· Multi-function and multi-tasking abilities

· Agility to work with multi-national stakeholders

· Understands Nielsen syndicated data

Job Requirements:

· Full-time, reporting to Makati Office, typical work hours at Monday to Friday, 9am – 5pm.

· Occasional overtime required, particularly in consideration of Fiscal Year Calendar requirements

· % of time spent on field, with national-level travel via air potentially 1x a quarter, and international travel potentially 1x a semester

· Environment involves online meetings with regional stakeholders on a daily basis