Conversion Rate Optimization

Working Hours: 40 hours per week, covering UK working hours

Contact type: Full-time, freelance

Location: Preferred Philippines/ South Africa, open to all.

The Company and Role

We are a high-performing, purpose-driven organisation dedicated to helping a billion people transform their lives through the breakthrough work of Marisa Peer and Rapid Transformational Therapy (RTT).

Our marketing team plays a central role in bringing this mission to millions worldwide, whether through selling life-changing courses or our therapy and coaching training schools.

We're looking for an exceptional Conversion Rate Optimization (CRO) Specialist to take full ownership of testing, optimisation, and performance improvements across our entire marketing and sales ecosystem. Reporting directly to the CMO, you will analyse data, identify bottlenecks, architect testing pipelines, and drive meaningful improvements from click to close.

This role is ideal for a data-driven marketer who is both analytical and creative - someone who can interpret performance metrics with precision, generate hypothesis-based tests, and implement or guide implementation of winning variations.

Summary

You will be responsible for improving performance across all funnels, landing pages, sales pages, ads, emails, onboarding flows, and the end-to-end customer journey. Your work will directly influence opt-in rates, lead quality, call bookings, purchase rates, and revenue per visitor.

The ideal candidate is comfortable working with analytics platforms, creating dashboards, designing or briefing test variations, proposing experiments, and prioritising testing pipelines based on impact, confidence, and ease. They will blend creativity with analytical thinking - using structured experimentation to drive measurable improvements that help us expand our global mission.

Key Responsibilities
Conversion Strategy & Testing

• Develop and maintain a full testing roadmap covering all major funnels, landing pages, and conversion points.
• Build hypotheses based on data, user behaviour insights, and best practice.
• Prioritise tests using ICE or similar frameworks.
• Implement tests using CRO platforms (VWO, Convert, Optimizely alternatives), or work with developers for more complex experiments.
• Analyse test outcomes and communicate results clearly to the wider team.

Analytics & Reporting

• Build and interpret reports using GA4, Looker Studio, Hotjar/Clarity, and attribution tools.
• Monitor funnel KPIs including CTR, CVR, CPA, AOV, LTV, call-to-sale conversion, and drop-off points.
• Present findings in a structured, actionable format.
• Ensure visibility of performance and testing outcomes across the organisation.

Optimisation Across the Entire Funnel

You will optimise performance across:

• Landing pages and opt-ins.
• Sales pages and checkout flows.
• Long-form funnels.
• Application flows and booking conversions.
• Email nurture and automation touchpoints.
• Ad creative and messaging alignment.
  Sales team conversions (lead call- close).

Creative Direction & Implementation

• Propose clear, purposeful variations to copywriters and designers.
• Provide mock-ups, sketches, or wireframes where helpful.
• Create simple variations directly using tools like Figma, Canva, or page builders.
• Optimise for readability, UX clarity, messaging hierarchy, and emotional resonance.
• Collaborate with the paid ads and funnel teams to ensure consistency across campaigns.

KPI Measures

• Develop and maintain a full testing roadmap covering all major funnels, landing pages, and conversion points.
• Improvement in conversion rates across pages and funnels.
• Reduction in CPA and cost per booked call.
• Increase in opt-in rates, call-attendance, and call-to-sale conversion.
• Revenue uplift per visitor and per funnel.
• Testing velocity (number of tests shipped monthly).
• Win rate and cumulative impact of successful tests.
• Quality and clarity of reporting to the CMO and leadership.

Requirements

• Proven experience in CRO, digital optimisation, or performance marketing.
• Strong analytical skills with experience using GA4, Looker Studio, Hotjar/Clarity, and attribution tools.
• Experience planning and running A/B or multivariate tests in VWO, Convert, or similar.
• Ability to turn data insights into clear, hypothesis-driven tests.
• Understanding of full-funnel marketing metrics including CTR, CVR, CPA, LTV, ROAS, call-to-sale.
• Strong grasp of copywriting, UX best practices, and design fundamentals.
• Ability to brief creative teams with clarity and purpose.
• Proactive, curious, and committed to continuous improvement.
• Excellent communication skills - able to present insights to leadership in a clear, non-technical way.
• Mission-aligned and excited about improving conversions to expand global impact.

Preferred Qualifications

• Experience in funnel-driven businesses (coaching, education, DTC, info products).
• Comfortable building simple page variations in GHL, WordPress, or similar.
• Familiarity with AI tools for insight generation or creative ideation.
• Experience combining quantitative and qualitative data for deeper insights.
• Understanding of sales pipelines and direct response psychology.

What Makes You an Ideal Candidate

• You're obsessed with understanding why people convert (or don't).
• You think in hypotheses, not opinions.
• You love structured testing and continuous iteration.
• You're equally comfortable with spreadsheets, dashboards, and creative mock-ups.
• You balance analytical honesty with creative problem-solving.
• You bring clarity to complexity - turning numbers into actions.
• You care deeply about meaningful work and want to scale a mission that changes lives.
• You thrive in fast-paced environments with high ownership.

What We Offer

• A high-growth, purpose-driven organisation with global reach.
• Direct collaboration with the CMO and senior leadership.
• Opportunity to drive measurable impact across dozens of funnels and products.
• A culture that values excellence, innovation, and genuine human transformation.
• Competitive compensation.
• Flexible remote working.
• The chance to play a key role in spreading life-changing tools to millions.

Apply Now

If you're a data-driven thinker with a passion for testing, creativity, and meaningful results, we'd love to hear from you.

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