ppc specialist

3 days ago

Manila, National Capital Region, Philippines SRR Group Full time

This is a remote position.

We are seeking a
highly skilled PPC Specialist
with proven expertise in
both Bing Ads / Meta /
and
Google Ads
. This role focuses on creating, optimizing, and scaling paid campaigns that drive lead generation for our towing and roadside assistance operations. The ideal candidate has deep analytical skills, a strong sense of strategy, and hands-on experience managing large PPC budgets for service-based businesses.

  • Plan, launch, and manage PPC campaigns across Bing / Ads and Google Ads focused on lead generation.
  • Conduct keyword research, audience targeting, and competitor analysis to identify new growth opportunities.
  • Write, test, and refine ad copy to maximize CTR and conversion rates.
  • Optimize campaigns daily for CPL, CPA, ROAS, and lead quality.
  • Set up and manage conversion tracking, UTMs, and analytics integrations.
  • Perform A/B testing on ad creatives, bidding strategies, and landing pages.
  • Monitor campaign performance and provide weekly and monthly performance reports.
  • Identify trends, insights, and areas for improvement to scale performance effectively.
  • Collaborate with the management and operations teams to align lead flow with service capacity.
  • Stay current with industry trends, Google and Microsoft Ads updates, and emerging PPC strategies.

Requirements

  • Minimum 2+ years of hands-on PPC experience (Google / Meta and Bing Ads required).
  • Proven success in lead generation campaigns (preferably in service-based industries).
  • Strong proficiency in Google Ads, Microsoft Advertising, Google Analytics, and Tag Manager.
  • Deep understanding of bidding strategies, keyword optimization, and conversion tracking.
  • Experience with landing page optimization and data analysis.
  • Excellent English communication skills, both written and verbal.
  • Strong analytical, problem-solving, and time management skills.
  • Must be able to work during PST business hours.

Benefits

  • This is a full-time remote position, requiring a stable internet connection and a quiet workspace.
  • Must be available to work shifts aligned with Pacific Standard Time (PST).
  • Compensation is provided on a weekly basis.
  • Rate for the position $4.00/hr. USD.
  • Can start immediately.

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