
Mall Marketing Officer
7 days ago
DUTIES AND RESPONSIBILITIES:
- Strengthen the Ortigas Malls Brand.
- Act as the primary brand custodian of Ortigas Land
- Review all collaterals prior to production.
- Event conceptualization & execution.
- Coordinate and facilitate marketing campaigns and advertisements.
- Handle PR requirements and give directions for digital content.
- Raise Awareness for Ortigas Malls.
- Brief creative agencies for ad requirements for marketing collaterals – above-the-line and below-the-line.
- Implementation of PR plan, preparation of communication messages, reviewing, and monitoring of press releases.
- Ensure exposure in all bannering areas – about the mall, events.
- Digital marketing.
- Provide updates covering upcoming events & activities.
- Assist in the preparation of an e-group and constantly update merchants for easier information dissemination.
- Efficiently manage budget allocation and execute all approved marketing requirements.
- Forge synergistic tie-ups with SBUs, merchants/tenants, corporate sponsors, and media.
QUALIFICATIONS:
- Must have at least a bachelor's degree
- With at least 3-5 years of proven experience in all facets of marketing
- Must have handled marketing for malls for at least 3 years.
- Good presentation and negotiation skills
- Has good command of the English language.
- Proficient in the usage of Adobe Photoshop
- Well-connected in the retail and media industry
- Willing to be assigned in Estancia, Pasig City.
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