Media Buyer

2 days ago

Manila, National Capital Region, Philippines Private Advertiser Full time ₱1,200,000 - ₱2,400,000 per year

Location: Remote

Hours: 40 hrs/week

Start Date: ASAP

Reports to: Client Services Director

Compensation: Competitive -- tbd during interview


About the Client

We are a performance-driven digital marketing agency helping ambitious brands turn marketing into measurable growth.

We build and scale high-performing campaigns that blend creative storytelling with data precision — across Meta, Google, LinkedIn, and beyond.

We're looking for a Media Buyer who can take ownership of paid media performance — someone who is both strategic and hands-on, able to plan, launch, optimise, and scale campaigns that deliver real results. Your goal isn't clicks — it's ROI.


Key Responsibilities
  • Plan, build, and optimise paid media campaigns across Meta Ads (Facebook/Instagram), Google Ads, and LinkedIn Ads.
  • Manage daily pacing, budget allocation, and bid strategies to maximise efficiency and ROI.
  • Conduct structured audience, creative, and copy testing to identify high-performing combinations.
  • Brief the creative team with data-backed angles, hooks, and insights to fuel new ad concepts.
  • Build organised campaign and account structures (naming, tracking, segmentation).
  • Analyse data and optimise bids, placements, audiences, and creatives.
  • Report weekly on KPIs (CTR, CPC, CPL, CPA, ROAS) with actionable insights.
  • Stay current on platform updates, new features, and performance marketing best practices.
  • Run A/B tests on ads and landing pages to improve conversion rates.
  • Work closely with the Data & Tracking Specialist to ensure precise attribution and reporting.

Requirements
  • 2–4 years experience running paid media campaigns (agency experience strongly preferred).
  • Proven experience managing Meta Ads & Google Ads campaigns (LinkedIn Ads a plus).
  • Strong understanding of funnel strategy, conversion metrics, and optimisation levers.
  • Confident interpreting data from Meta Ads Manager, Google Ads, Google Analytics, Looker Studio.
  • Deep knowledge of audience segmentation, retargeting, and creative testing frameworks.
  • Analytical, detail-oriented, and comfortable managing multiple clients/budgets.
  • Strong communication skills — able to translate performance data into clear next steps.
  • A proactive, growth-focused mindset with enthusiasm for staying ahead of paid media trends.

What We Offer
  • Growth Opportunities: Work with ambitious brands and build advanced paid media skillsets.
  • Autonomy: Ownership over your campaigns — freedom to test and scale.
  • Creative Collaboration: Work closely with strategists, creatives, and tracking specialists.
  • Remote Flexibility: Flexible schedule, trust-based culture.
  • Impact: Your decisions directly influence client results and revenue growth.

Performance Metrics (KPIs)
  • Achieving client targets (ROAS, CPL, CPA).
  • Accurate budget management and reporting.
  • Clear contribution to creative and testing frameworks.
  • Strong client satisfaction and retention.
  • Continuous improvement of CAC efficiency and margin.

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