Sales/Marketing/Social Media manager

4 days ago

Marikina City, National Capital Region, Philippines Private Advertiser Full time ₱1,200,000 - ₱2,400,000 per year

Key Responsibilities

  • Strategy Development:

Create and implement comprehensive social media strategies to align with broader marketing and sales goals.
- Content Creation:

Develop, curate, and manage engaging content (text, images, videos) for different social platforms to attract and retain followers.
- Campaign Management:

Plan and execute social media campaigns, including paid advertising, to drive brand awareness, engagement, and lead generation.
- Community Management:

Monitor social channels, interact with users, respond to inquiries, and cultivate positive customer relationships.
- Performance Analysis:

Track key performance indicators (KPIs), analyze campaign effectiveness, and provide actionable insights to optimize future strategies.
- Market Research:

Stay updated on the latest social media trends, technologies, and best practices to keep campaigns fresh and effective.
- Collaboration:

Work closely with other marketing, sales, and product teams to ensure brand consistency and coordinated efforts.
- Budget Management:

Oversee and manage budgets for social media advertising and promotional activities.

Where They Work

  • In-House: For individual companies, managing their own brand's social presence.
  • Agencies: For marketing or specialized digital agencies, managing the social media accounts of multiple clients.
  • Freelance: Working independently for various clients.

Required Skills

  • Marketing Strategy: The ability to create strategic plans for social media.
  • Content Creation: Skills in writing, creative direction, and understanding of different content formats.
  • Analytical Skills: Proficiency in tracking and interpreting data to measure success and provide insights.
  • Communication: Strong skills for interacting with customers, colleagues, and industry professionals.
  • Social Media Intelligence: Knowledge of platforms, tools, and the ability to adapt to new digital trends.
  • Budget Management: The ability to manage promotional spending effectively.

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