Sales/Marketing/Social Media manager
4 days ago
Key Responsibilities
- Strategy Development:
Create and implement comprehensive social media strategies to align with broader marketing and sales goals.
- Content Creation:
Develop, curate, and manage engaging content (text, images, videos) for different social platforms to attract and retain followers.
- Campaign Management:
Plan and execute social media campaigns, including paid advertising, to drive brand awareness, engagement, and lead generation.
- Community Management:
Monitor social channels, interact with users, respond to inquiries, and cultivate positive customer relationships.
- Performance Analysis:
Track key performance indicators (KPIs), analyze campaign effectiveness, and provide actionable insights to optimize future strategies.
- Market Research:
Stay updated on the latest social media trends, technologies, and best practices to keep campaigns fresh and effective.
- Collaboration:
Work closely with other marketing, sales, and product teams to ensure brand consistency and coordinated efforts.
- Budget Management:
Oversee and manage budgets for social media advertising and promotional activities.
Where They Work
- In-House: For individual companies, managing their own brand's social presence.
- Agencies: For marketing or specialized digital agencies, managing the social media accounts of multiple clients.
- Freelance: Working independently for various clients.
Required Skills
- Marketing Strategy: The ability to create strategic plans for social media.
- Content Creation: Skills in writing, creative direction, and understanding of different content formats.
- Analytical Skills: Proficiency in tracking and interpreting data to measure success and provide insights.
- Communication: Strong skills for interacting with customers, colleagues, and industry professionals.
- Social Media Intelligence: Knowledge of platforms, tools, and the ability to adapt to new digital trends.
- Budget Management: The ability to manage promotional spending effectively.
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