Trade Marketing Officer

2 days ago


Ortigas, Philippines JS Unitrade Merchandise, Inc. Full time ₱500,000 - ₱1,000,000 per year

Responsible for optimizing product categories within assigned channels, aligning key strategies with the category team's initiatives. The role involves the development of category route-to-market strategies, execution and performance review of appropriate channel-specific activities designed to drive growth of his/her assigned channels by translating category and sales initiatives into detailed operational activities and guidelines, for an effective and optimized execution which will not only build brand equity but will also help expand coverage of distribution of JSU brands/SKUs.

  • Leads Channel-specific strategy development and management:
    • Collaborates with Category Development Officers to customize category strategies within specific channels and regions enhancing performance and market share.
    • Works closely with field sales, merchandising and trade activations team to ensure proper and seamless execution of all BTL initiatives in the trade channels and route-to-market.
  • Shopper Communication and Promotions: Recommends relevant in-store POSM solutions and promotional guidelines based on deep understanding of shopper behavior within assigned channels and current market trends.
  • Merchandising Management: Monitor in-store execution of BTL programs and merchandising standards (shelf schematics and POP installation) of third-party merchandising agency via regular fieldwork and provide feedback/recommendation to the Channel Development Manager.
  • Competitor Analysis: Consistently monitor competitor activities and market trends in assigned channels to identify opportunities and potential threats.
  • Data Analysis: Must effectively analyze internal and externa data from consumer insights and market research to come up with data-driven insights that will help support recommendations.

Job Qualifications

  • Bachelor's degree in business, marketing or any related field
  • At least 3-5 years of experience in trade marketing management, trade channels, or sales and marketing operations planning
  • Relevant experience in FMCG (Personal Care background is an advantage)


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