Website Analytics Specialist

1 day ago

Philippines BrandFi Full time $40,000 - $60,000 per year

Job Title: Website Analytics Specialist
Job Type: Part-Time or Contract
Company: BrandFi

About BrandFi:
BrandFi is a high-performance digital agency helping brands grow through strategic web development, conversion-driven social media, and results-based marketing. We build digital ecosystems that turn traffic into revenue and design into impact. Our team values clarity, performance, and measurable execution.

Position Overview:
We are looking for a detail-oriented and data-driven Website Analytics Specialist to join our strategy team. You will be responsible for setting up, managing, and interpreting web data to help guide business decisions and improve client performance. This role is ideal for someone who can translate numbers into insight and insight into action.

Key Responsibilities:

• Set up and manage tracking systems including Google Analytics (GA4), Google Tag Manager, and Google Search Console

• Create dashboards and reports to monitor key metrics such as traffic, bounce rates, conversion rates, and goal completions

• Audit client websites to ensure proper tracking is in place for events, funnels, and ecommerce metrics

• Analyze user behavior to identify patterns, drop-off points, and performance issues

• Provide actionable recommendations to improve conversion, engagement, and retention

• Collaborate with the web and content teams to align analytics with strategic goals

• Monitor data accuracy and ensure consistency across tools and platforms

Requirements:

• Minimum 2 years of hands-on experience in web analytics or digital marketing analytics

• Proficiency with GA4, Google Tag Manager, Google Search Console, and Google Data Studio

• Strong ability to analyze and visualize data into reports and business insights

• Experience working with websites built on Shopify, WordPress, or Webflow

• Ability to manage multiple client projects and deliver clear reporting on performance

• Strong attention to detail and analytical thinking

Nice to Have:

• Experience with tools like Hotjar, Microsoft Clarity, or Mixpanel

• Familiarity with A/B testing tools or CRO strategies

• Understanding of UTM tracking and campaign performance evaluation

• Basic knowledge of HTML or JavaScript for tag implementation

How to Apply:
Please submit your resume along with a portfolio of past analytics work, including dashboards, reports, or case studies that demonstrate your impact.
Applications without a portfolio will not be accepted.
We will only respond to candidates we believe are a strong fit for the role.

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