Digital Marketing Specialist

2 weeks ago

Philippines Outdesk Full time ₱50,000 - ₱65,000 per year

Job Brief

We are seeking a skilled and analytical Digital Marketing Specialist to lead and optimise our online marketing activities across search, social media, and CRM channels. This role is responsible for managing campaigns on Google Ads and Facebook Ads, implementing SEO strategies, and overseeing data flow and campaign tracking within HubSpot. The successful candidate will also support a future website service page redesign, contributing to both lead generation and overall digital performance.

Responsibilities

  • Plan, implement and optimise paid advertising campaigns across Google Ads and Facebook Ads.
  • Execute effective on-page and off-page SEO strategies to improve organic visibility.
  • Set up and manage comprehensive conversion tracking across Facebook and Google.
  • Manage and maintain lead and contact data within HubSpot CRM, ensuring accurate segmentation and reporting.
  • Build and refine automated marketing workflows within HubSpot to nurture leads.
  • Monitor, analyse and report on campaign performance, providing insights and recommendations.
  • Collaborate with internal stakeholders to support the future redesign of service pages on the company website.
  • Stay up to date with digital marketing trends and platform changes to ensure best practice is applied.

Requirements

  • Demonstrated experience in digital marketing with a strong focus on SEO, Google Ads, and Facebook Ads.
  • Sound understanding of conversion tracking, performance metrics, and data interpretation.
  • Proficiency in using HubSpot CRM for marketing automation and campaign management.
  • Experience using and updating websites built on WordPress.
  • Strong analytical and problem-solving skills.
  • Excellent communication skills, both written and verbal.
  • Ability to manage multiple projects and meet deadlines.

Desirable

  • Experience working with service-based or B2B businesses.
  • Knowledge of conversion rate optimisation (CRO) strategies.
  • Familiarity with basic HTML/CSS and technical SEO principles.
  • Prior involvement in website redesign or development projects.

Software Proficiency

  • HubSpot CRM
  • Google Ads
  • Facebook Ads Manager
  • Google Analytics
  • WordPress
  • Microsoft Office or Google Workspace

Personal Attributes

  • Analytical and detail-oriented
  • Self-motivated and proactive
  • Capable of working independently and managing priorities
  • Professional and clear communicator
  • Committed to continuous improvement and digital innovation

Time Zone: Australian Business Hours

Applicant Location: Must be Filipinos living in the Philippines

About Outdesk

At Outdesk, our mission is to bridge the gap between exceptional talent in the Philippines and the dynamic business needs of our clients in Australia. We are committed to delivering bespoke recruitment and comprehensive employment solutions that foster long-term success for both our clients and staff.

Employee Benefits

  • Paid Leave
  • 13th Month Pay
  • SSS
  • Philhealth
  • Pag-Ibig
  • BIR
  • HMO

Job Types: Full-time, Permanent

Pay: Php50, Php65,000.00 per month

Benefits:

  • Health insurance
  • Work from home

Work Location: Remote

Application Deadline: 08/01/2025

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